The following guest post is written by Murray Newlands of Chatty People.
Everybody in the tech and marketing worlds is talking about chatbots. Before I go into how social media managers and marketers can leverage chatbots, I’m going to explain why you should use them and why chatbot marketing is the must have still you need to learn.
Chatbots can act as a customer support portal, allowing you to not only allocate your human resources to other tasks but also gather valuable data about your products and services. Your chatbot will open another communication avenue for your customers that is more personal, private, and easily accessible.
To make your customer care services amazing, combine artificial intelligence (your chatbot) with human intelligence. Aside from helping your chatbot avoid making mistakes, this combination is perfect to help every customer properly fulfill their request. Your bot can help your customers place orders while linking them to the best vendor to deliver it to them.
Before now, engagement was based on clicks. When consumers clicked on an ad, a call to action, a video, or a link, this was considered as a form of engagement. Engagement with a chatbot is different. It is an active, personalized conversation with a customer.
This personalized experience doesn’t only drive more engagement, it nurtures it. For example, instead of customers passively watching a movie trailer, they can be probed towards it, making the entire experience more proactive.
Chatbots leave users with:
Aside from creating a higher level of awareness and engagement among customers, bots are the perfect tool to push your audience through your sales funnel. When consumers visit your website or social media pages, they can automatically give recommendations tailored to your customer’s shopping preferences based on their past searches.
Bots are a powerful sales tool because they:
Because of the more personal nature of a conversation with a chatbot, more specific data can be gathered. Chatbots can ask any questions their programmer chooses. Unlike with traditional ads, you will be able to gather specific information that will give you more insight into your target audience.
Today, advertizing is less about driving an audience to a landing page or website, but more about driving it to a chatbot for data. The chatbot acts as:
Once a chatbot is launched, it represents your entire brand. Similarly to sending team members as representatives to conferences, events, or shows, your chatbot is the face of your company online. Unlike traditional ads, which are pushed onto consumers, chatbots slowly lure in customers, meaning they have to have a level of personality.
Chatbots are an unusual tool as they give consumers a level of control over the conversation. They allow you to connect with your customer on a much deeper level. Your chatbot tells your brand’s story through a private conversation with a potentially endless audience. You have the opportunity to let your chatbot:
Chatbot technology is evolving every day and these improvements are allowing them to do everything from placing food orders, calling a taxi, processing payments, to even telling jokes. Chatbots are an incredible way for you to connect to your audience, learn about them, and build a long lasting relationship with them. Why not create a chatbot marketing strategy and give chatbots a try?
ChattyPeople is the best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople you can create a Facebook message both quickly and easily, no coding required. The platform’s simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages. ChattyPeople is where f-commerce and ai-commerce come together. Chattypeople is 100% free to get started.