Not sure if influencer marketing is something to invest in? Maybe you’ve never tried it or tried it once and it didn’t work. Either way, you’ll want to give influencer marketing another look.
Because the influencer market is set to rise to $16.4 billion by the end of 2022.
5 Reason You Need to Invest in Influencer Marketing Right Now
Let’s take a look at the top reasons for why you should be allocating money in your marketing budget to influencer marketing.
You can also skip below to the influencer marketing infographic if you want an even quicker read!
1. The value of influencer-driven sales
The right influencer touting your products or services can make a tremendous positive impact on your sales.
The influencer doesn’t even need to have a huge audience. Micro-influencers often reach higher engagement rates than their more popular counterparts.
What matters is engagement, transparency, and a true liking of your products and/or services.
2. Increasing investment in the industry
Venture capitalists are pouring money into the influencer marketing sector.
How much exactly?
An estimated whopping $13.8 billion.
(Makes you think, doesn’t it?)
3. The growth in ad-blocking tools
Ever hit the skip button on an ad? Or close out of an ad quicker than you can even read it?
You’re not the only one.
More and more people are relying on ad-blocking tools for their online experience. Which means, of course, that fewer ads are being seen.
Fortunately, putting your products and/or services in the hands of a transparent, honest, and enthused influencer can make up for that channel loss.
4. COVID-19 changed offline consumers into online ones
When the global pandemic hit, everything appeared to come to a standstill.
At least, offline.
Online, however, more people turned to having their meals and groceries delivered, getting products delivered, learning online, etc.
And what consumers bought was greatly driven by influencers. Eight out of 10 consumers bought something after it was recommended by an influencer.
5. The craving for real, human connection
People are tired of the fakes and the bots. They want real experiences with real people.
Influencers (the good ones) know how to have honest, transparent connections with their audience. And that builds trust. And it makes their audience feel like they have a connection with a living, breathing person—not a walking ad.
Check out the influencer marketing infographic below for a quick, shareable list of why you need to invest in influencer marketing.