You may have noticed that we have been expanding the focus of the Weekly Pulse. We’ve moved from purely Facebook to bring you a variety of Social Media Marketing content. Instagram and Twitter feature in this week’s Pulse as well as some tips on writing great social media posts. We are really excited to share our experiment on how A/B ad testing tripled our ROI. We hope you enjoy our more diversified weekly review of all the best social media marketing content.
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Author: Emeric Ernoult AgoraPulse
Why read this article?
There is no ‘one size fits all’ way to attract new leads with Facebook advertising. The cost and ROI can vary significantly depending on your target audience. That’s what makes A/B testing so important and so awesome! Learn how to split test your ads, reduce new lead acquisition costs and increase ROI.
What’s the PULSE on This?
Because Facebook can’t target intent it’s a good idea advertise for an audience of qualified leads. Offer an e-book, reviews, blog content etc.
Before you start split testing it is important to remember that you need to track a large audience through the entire funnel when analyzing your data. Only rely on statistically relevant information before changing your strategy.
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Author: Aaron Lee, for Post Planner
Why read this article?
Instagram is a HOT social media platform at the moment and if you’re not on it, it’s time you were! Engagement on Instagram is generally excellent and it offers businesses the opportunity to give fans and potential customers a window into their world. Looking for inspiration on what to post? Look no further.
What’s the PULSE on This?
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Author: Cari Bennette for Social Mouths
Why read this article?
Some people find it really difficult to write content, including posts on their social media networks. Thankfully, like anything in life, it is something that you can improve with practice. There are also guidelines you can follow. Here are some great tips for improving your writing skills when it comes to social posts.
What’s the PULSE on This?
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Author: Jason How for AgoraPulse
Why read this article?
Twitter cards help your content stand out from the crowd. They have significant potential as a marketing tool for businesses on the platform, yet many people are confused about what exactly they are and how to use them.
What’s the PULSE on This?
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Author: Emily Everett for The Online Marketing Institute
Why read this article?
When prioritising time and budget it is important for businesses to allocate resources to the strategies that are giving the best return. Social Media Marketing is really popular at the moment – and for good reason. The question is, how does it stack up against an old reliable like email marketing?
What’s the PULSE on This?
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Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool.