Written by Rivka Hodgkinson

April 20, 2016 at 11:13 am

Why Your Agency Should Offer Social Media Services


No one hides behind newspapers anymore. It’s been a long time since you’ve last seen a payphone. So, isn’t it time for your agency to offer social media services?

As social media has grown up from a novel idea to a part of our mainstream culture, many marketing agencies have been left behind.

Maybe you are one of them.

Much more than simply a way to generate more revenue, adding social media services to your marketing agency can set you apart and give your clients better results.

Let’s talk about this.

Social Media Is Not Going Anywhere

With approximately 1.7 billion people that have active social media accounts, social media is officially a big deal. On Facebook alone, 4.5 billion likes are created every single day. Never has there been a time when more people are more accessible to smart marketers.

No, this is not a doomsday post.

Traditional PR and marketing are important. Perhaps more so than ever. While everyone else is getting caught up in the latest fad, you have the unique experience to understand the psychological triggers of marketing as well as how it fits into the bigger picture.

If you want to stay relevant in the modern age of marketing, it only makes sense to make social media a part of that mix.

You Know Your Clients Best

Contrary to popular belief, the main reason to add social media to your services is not that you will make more money, but that it is actually best for your clients.

You have already done the research to understand your client’s market, goals, and business assets. Now you get to translate that to their social media efforts as well. You only have to Google “social media fails” to understand what happens when social media campaigns are created without understanding the bigger picture.

You can take everything you already know about your client and translate that to social media success.

Your Client Trusts You

Many established companies have resisted the transition to social media because they have questions like:

  • Will there be any ROI?
  • Can social media really help in my industry?
  • How do I know what to post?
  • How can we make time for social media in our already full calendar?

When you already have a relationship with your client, those questions become much easier to answer. That means they are more likely to enter the brave new world, try new things, and ultimately see results.

Add Revenue to Your Business

Last, but most definitely not least, yes, you will make more money. Estimates range anywhere from seven to twenty times more money to find a new customer versus offering more services to the ones you already have.

Being able to focus on a smaller number of clients and providing them excellent service while still also growing your own bottom line is good for everyone.

How much money is on the table? It is estimated that by 2017 businesses will be spending $35.98 billion dollars a year on social media ads alone. That is only the ad spend, and does not include all the other aspects of social media.

What Services to Offer?

Not sure what social media services to offer to your clients?

Here are some to consider:

  • Social media content creation. Creating all their posts, both visual and written content
  • Social media management. Responding to comments, engaging in conversations, and bringing social media followers into the sales funnel
  • Social media strategy. Planning campaigns and how they connect to other social media
  • Social media audit. Assessing the strength of their social media presence with recommendations
  • Social media advertising management. Creating and running ad campaigns on social media

teams and agencies

This list is sure to grow over time as the space develops further. Now is a great time to get started!

Want more helpful, actionable content like this? Subscribe to the Agorapulse newsletter, and get the most recent blog posts and news about the social media channels you use most.

Rivka Hodgkinson

Rivka has been managing and teaching social media for over 10 years, working with clients in a wide variety of industries. Her specialty is in creating content that connects and starting real relationships in the online world. She has been a speaker on the topic of social media all over the United States and worked with clients around the globe. She has been featured on numerous podcasts and published in The Better Business Book. When she is not writing, creating, and speaking, you can usually find her doing one of her two favorite hobbies - reading and baking.

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