Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients.
Hard to find their shiny needle in the social media tool haystack
Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across social channels. Although she went through the paces with these tools, she never “felt the spark” that she thought she should . Determined to find the right tool for her seven teams, she conducted more research and found Agorapulse.
“From the moment I tried Agorapulse, I knew THIS IS THE ONE. It was honestly perfect and easy to use. I recommended it right away to upper management,” El-Harthy divulged.
An easy-to-use management tool that saves her team tons of time
Working with seven teams, El-Harthy knew that her social media management tool had to ably support collaboration. She pointed to Agorapulse’s post and comment assignment tool as one great way her teams provide the best possible replies to their clients’ social media followers.
She told us that Agorapulse’s easy-to-track team workflow lets her know which team members have reviewed, responded to, and assigned posts on Facebook, Twitter, and Instagram.
El-Harthy has also found the cross-channel publishing features on Agorapulse to be invaluable. This means her teams can publish to various Facebook, Twitter, LinkedIn and Google+ accounts from just one screen. (Instagram post scheduling is also available but takes a slightly different route.)
“Scheduling manually use to take a whole day for each platform, she elaborates, “Now with Agorapulse, it takes 4-6 hours max for all platforms.”
Here’s an example of how a user can send one message to various accounts on Agorapulse.
Should a team member need to add a hashtag to one account and remove it for the other, she can easily do that (press play for details).
It’s not just the technology of Agorapulse that sold El-Harthy on the company. The dedication of the company’s customer service team is a big plus for her teams. “The way Agorapulse treats its customers is phenomenal. Very respectful, responsive, helpful and professional.”
She even shared her admiration for the company’s customer service on Facebook and Twitter (seen below).
— Social Media Qatar (@socialmqa) August 16, 2016
Are you and your team ready to try a different way of managing multiple social media accounts? Why not take a free trial of Agorapulse?