Are you currently managing your social with Hootsuite but looking for a better alternative?

We’ve been evaluating social media management tools for years. Let us help you in your search.

You’re on our page because you’re curious about Agorapulse – cool! Why don’t we start with a Agorapulse v. Hootsuite comparison of our features and pricing. Then we’ll share experiences of customers who moved from Hootsuite to Agorapulse.

Here we go!

1. The Agorapulse interface is easier to use – especially out of the gate

Are you and your teammates struggling to make sense of finding conversations in an endless stream of columns? And columns upon columns that appear on tab after tab?

We don’t have column envy at Agorapulse. We have columnphobia. (That’s a word, right?)

Seriously though, we don’t think sifting through columns is a very effective way to do social. Enter the Agorapulse dashboard.

You don’t have to set up any columns because everything is already set up for each of your social accounts – publishing, monitoring, reporting, etc.

2. Our Inbox Does A Lot More -- In Less Time

We believe that your most important conversations should be in one location and easy to retrieve. That’s why we created our social media inbox.

The Inbox works a lot like email — allowing you to effectively work through all your important conversations in one clean stream.

Each social profile gets its own inbox. No need for crowding in a “shared inbox.”

And our inbox has more than direct or private messages. Depending on the network, the inbox shows comments on your posts or ads, wall posts, and reviews.

That’s right — you don’t have to go to one place for comments and another place for your direct messages.

While the inbox is full of different types of conversations, we’ve built features to have you easily go through your items to get to Inbox Zero.

First, we have the ability to filter by item type.

You can also filter by items that are bookmarked, assigned, hidden, removed, or labelled. Pretty handy to hone in on the conversations you need to focus on.

We also have our handy Inbox Assistant to keep your inbox clean. Set up moderation rules with your Assistant to keep away spam like auto-direct messages or assign messages with particular words to a teammate.

facebook inbox assistant spam

The inbox, saved replies, and Inbox Assistant are available for all our plans.

3. We treat Facebook ad comments differently. You’ll probably like why.

We’ve designed our Inbox so that you’ll never miss a comment on your Facebook posts — whether they’re organic or paid.

Our connection to both Facebook’s Marketing API and Graph API means that comments are in sync 100% of the time.

If you know what an API is, let me get geekier with you. What makes our sync system unique is a combination of simultaneous calls to both the Marketing API (aka the Ads API) AND the Graph API. Other tools, like the one we’re comparing ourselves to here, only use the Graph API of the real time webhook — but this doesn’t provide information on your active campaigns. If you’ve missed some (or many) of your ads’ comments with a tool like that, this is probably why.

If you’re fine with not getting all your comments for some reason, consider how you want to see these randomly selected comments.

With Hootsuite, your ad comments are in your Activity stream alongside your post comments and brand mentions — without a way to filter by item type or review comments once you’re done with them. If you’re running, say 10 concurrent unpublished posts that get about 50 comments a day,  that’s some major clicking through to get to what you want.

Again, we serve you ALL of your ad comments directly in your Social Inbox. Simply filter by ad comments, and BAM! they’re ALL there without crazy clickthroughs or fear that you might have missed something. Once you’re done replying or moderating an ad comment, it will leave your “to review” inbox view.

social media commenting

To find out how well our ad comments capturing system works versus Hootsuite, read this scientific study.

4. You can grab reports from Agorapulse whenever you want – without fumbling for points or dollars

If you are a good social media manager, you have data to prove your worth on social.

We’d never make you pay extra for that.  We’ll even create your reports for you.

Our unlimited, downloadable reports for Facebook, Twitter, Instagram, and LinkedIn come with every subscription. Our reports are available on the Web and as customizable PowerPoint slides.

best day post twitter

 

Now you can post and respond, then with a click, see and present the results of these efforts all in one place without any sneaky add-ons.

If you want the benefit of downloading your stats — which pretty much every social media marketer does — you have two choices:

  1. Agorapulse: choose a monthly plan as low as $39/mo to get all of our content and global reports, including team metrics. Competitor analysis reports are available with plans as low as $79/mo.
  2. Hootsuite: start with the Team plan ($129/mo) for basic reports and the Enterprise plan ($599mo+) for metrics like team response time, content label reports, and competitor benchmarking.

One of us clearly has the advantage when it comes to price and flexibility.

5. We have more scheduling options

No two social media strategies are alike, so with Agorapulse, we’ve made sure your scheduling options are super flexible. You can use repeat scheduling, schedule multiple times, or select your queue category you’d like your post to be placed into.

6. With Agorapulse CRM functionality, you can avoid tool overload.

Often the biggest hassle of social media management is juggling a closet full of apps that work with your social channels.

We don’t have an “app store” because that too looks like a messy closet. Just like with our Social Inbox, we like to keep things simple.

So we’ve created a customer relationship management (CRM) tool that you can use right away to better engage your audience.

With Agorapulse, you can say goodbye to the added clutter and expense of additional CRM tools.

7. Agorapulse is more affordable for large teams and agencies who value ROI.

You have enough on your minds as social media managers. Figuring out the real cost of your social media management tool shouldn’t be a task for you to consider. It should just be obvious.

We love the pricing tool over at Seriously Social and we did a calculation for a client who:

  • Manages 30 social media profiles
  • Has 6 team members who need access to the tool
  • Requires team workflow features
  • Needs downloadable social media reports

Here is how Agorapulse and Hootsuite meet the need of this client:

Tool

Annual Price

Agorapulse

$2,448

Hootsuite Business

$7,176

Try the pricing tool based on your needs here.

Brought to you by Seriously Social with Ian Anderson Gray

7. We love our customer service almost as much as our customers.

You might be catching the drift that we want to make managing social an easy, seamless job for you.

From our own experience using a gazillion online tools, we know that the best way to master a tool is to have someone at the ready to get you started and answer questions with straightforward, transparent advice.

Let’s Review

We gave you a lot of things to think about, no? Here is a rundown of what I’ve mentioned so far, in addition to a couple other goodies like customizing content for each social network and bit.ly integration.

Feature

Agorapulse

Hootsuite

Full-featured social inbox (filter by content type, automation rules) for all plans

Yes

No

Complete Facebook ad comments capturing

Yes

No

Downloadable reports with all plans

Yes

No

More Scheduling Options including Queue Categories

Yes

No

Built-in CRM to build better relationships

Yes

No

Affordable pricing for teams

Yes

No

Ability to customize content for each social network

Yes

No

Ready to give Agorapulse a go?

Signing up for a two-week free trial is just a click (or tap) away.

tempus luctus Lorem Sed felis quis, consectetur risus.