Are you currently managing your social with Hootsuite but looking for a better alternative?

We’ve been evaluating social media management tools for years, so let us help you in your search.

You’re on our page because you’re curious about Agorapulse – cool! Why don’t we start with a Agorapulse v. Hootsuite comparison of our features and pricing. Then we’ll share experiences of customers who moved from Hootsuite to Agorapulse.

Here we go!

1. The Agorapulse interface is much easier to use – especially out of the gate

Are you and your teammates struggling to make sense of finding conversations in an endless stream of columns? And columns upon columns that appear on tab after tab?

We don’t have column envy at Agorapulse. We have columnphobia. (That’s a word, right?)

Seriously though, we don’t think sifting through columns is a very effective way to do social. Enter the Agorapulse dashboard.

You don’t have to set up any columns because everything is already set up for each of your social accounts – publishing, monitoring, reporting, etc.

Our Inbox works a lot like email -- allowing you to effectively work through all your important conversations in one, clean stream.You can even set up moderation rules to keep away spam like auto-direct messages or assign messages with particular words to a teammate. This makes you even more focused on breezing through your messages and hitting Inbox Zero.

2. We treat Facebook ad comments differently. You’ll probably like why.

Agorapulse has our Inbox so that you’ll never miss a comment on your Facebook posts — whether they’re organic or paid.

Our connection to both Facebook’s Marketing API and Graph API means that comments are in sync 100% of the time.

If you know what an API is, let me get geekier with you. What makes our sync system unique is a combination of simultaneous calls to both the Marketing API (aka the Ads API) AND the Graph API. Other tools, like the one we’re comparing ourselves to here, only use the Graph API of the real time webhook — but this doesn’t provide information on your active campaigns. If you’ve missed some (or many) of your ads’ comments with a tool like that, this is probably why.

If you’re fine with not getting all your comments for some reason, consider how you want to see these randomly selected comments.

With Hootsuite, you have to click through each post to uncover the comments. If you’re running, say 10 concurrent unpublished posts that get about 50 comments a day,  that’s some major clicking through to get to what you want.

Again, we serve you ALL of your ad comments directly in your Social Inbox. Simply filter by ad comments, and BAM! they’re ALL there without crazy clickthroughs or fear that you might have missed something.

social media commenting

To find out how an agency like NewFire Media likes dark post commenting with Agorapulse, read this post.

3. You can grab reports from Agorapulse whenever you want – without fumbling for points or dollars

If you are a good social media manager, you have data to prove your worth on social.

We’d never make you pay extra for that.  We’ll even create your reports for you.

Our unlimited, downloadable reports for Facebook, Twitter, and Instagram come with every subscription. Our reports are available on the Web and as customizable PowerPoint slides.

social-media-reporting

Now you can post and respond, then with a click, see and present the results of these efforts all in one place without any sneaky add-ons.

If you want the benefit of downloading your stats — which pretty much every social media marketer does — you have two choices:

  1. Agorapulse: choose a monthly plan as low as $49/mo. (Or go annual for a discount).
  2. Hootsuite: choose the Business plan that is billed $5,988 annually.

One of us clearly has the advantage when it comes to price and flexibility.

4. With Agorapulse CRM functionality, you can avoid tool overload.

Often the biggest hassle of social media management is juggling a closet full of apps that work with your social channels.

We don’t have an “app store” because that too looks like a messy closet. Just like with our Social Inbox, we like to keep things simple.

So we’ve created a customer relationship management (CRM) tool that you can use right away to better engage your audience.

With Agorapulse, you can say goodbye to the added clutter and expense of additional CRM tools.

5. Agorapulse is more affordable for large teams and agencies who value ROI.

You have enough on your minds as social media managers. Figuring out the real cost of your social media management tool shouldn’t be a task for you to consider. It should just be obvious.

We love the pricing tool over at Seriously Social and we did a calculation for a client who:

  • Manages 25 social media accounts
  • Has 5 team members who need access to the tool
  • Requires team workflow features
  • Needs downloadable social media reports

Here is how Agorapulse and Hootsuite meet the need of this client:

Tool

Annual Price

Agorapulse

$1,908

Hootsuite Business

$5,988

Try the pricing tool based on your needs here.

6. We love our customer service almost as much as our customers.

You might be catching the drift that we want to make managing social an easy, seamless job for you.

From our own experience using a gazillion online tools, we know that the best way to master a tool is to have someone at the ready to get you started and answer questions with straightforward, transparent advice.

Let’s Review

We gave you a lot of things to think about, no? Here is a rundown of what I’ve mentioned so far, in addition to a couple other goodies like customizing content for each social network and bit.ly integration.

Feature

Agorapulse

Hootsuite

Social Inbox to breeze through conversations

Yes

No

Complete Facebook ad comments capturing

Yes

No

Downloadable reports with all plans

Yes

No

Built-in CRM to build better relationships

Yes

No

Affordable pricing for teams

Yes

No

Ability to customize content for each social network

Yes

No

Ready to give Agorapulse a go?

Signing up for a two-week free trial is just a click (or tap) away.

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