This post is part of a weekly series by Ravi Shukle auditing the best performing Facebook Pages to give you real life best practices that will help you improve your Facebook content strategy.
This week in our best Facebook Pages series we are analysing Normandie Tourisme, a 59,000+ fan page representing the Regional Tourist Board (CRT) of Normandy, whose goal is to promote Haute-Normandie and Basse Normandie as tourist destinations in France.
They consistently achieve hundreds of shares on their posts and we’re going to find out how.
Normandie Tourisme regularly shares high quality videos to help showcase the town’s beauty and sights. Many of these videos have been created by professionals, which leads to a high amount of shares when posted. It’s also important to note that these videos have been shared via a Youtube URL, which means the page has lots of content to choose from.
Normandie Tourisme has received 951 shares for this post!
Normandie Tourisme recognizes the fact that those who visit love to share their stories and experiences. To help encourage fans who have visited to engage, they often share question-style posts asking fans if they recognise various iconic locations.
By asking their fans specific questions about the area, they were able to drive more awareness and encourage those who have visited or recognised the sight to comment. As a result, this post received 95 comments. This has proven to be a great way for the page to identify its most passionate followers.
To reward their passionate Facebook fans who love the area, Normandie Tourisme regularly host competitions offering their fans a chance to win a free weekend trip!
This style of competition works very well for Normandie Tourisme, as it not only encourages those who have never been to participate, but also those who want to return — all while promoting the area. Another added advantage is that the contest allows 2 people to win, which further encourages users to share the contest with their friends, family or partners.
To help raise awareness of what the town has to offer, Normandie Tourisme regularly shares great picturesque scenery from their various attractions. This has proved to be very popular with their audience, and encourages fans to share the images with their friends.
The result – Normandie Tourisme boasts an amazing 1,843 shares on this Facebook photo album with 4,834 likes!. This is definitely an area your business cannot afford to skip. Ensure all photos that are being shared are of high quality.
If you’re worried about your camera or equipment, here are some free tools you can use to edit your images:
Normandie Tourisme often posts questions from visitors who aren’t fans of the page, encouraging fans to come in and comment with their suggestions and insight.
This is a great way to not only identify your most passionate fans but also to get them talking to each other, helping to drive a more loyal and dedicated following. When the page joins in on the conversation, they’re helping to further build the fans’ relationship with the brand.
This concept can be applied to any business and shows your audience you’re a brand who listens and engages.
When auditing a Facebook page’s performance, we always compare it head to head against the big brands competing in their space. In this case, the travel industry:
This is impressive as it shows their page can still achieve great results without necessarily increasing their post frequency. Focusing on quality over quantity.
Normandie Tourisme is doing a great job sharing high quality images and video with their fans — however, here are a few tweaks they could make to help give them the edge.
Now that we’ve gone through & broken down the key ways Normandie Tourisme receives hundreds of shares on their posts, here are a few key actions you can take today to help you achieve the same for your business: