11 Perfect Productivity Tools for Social Media Agencies

Posted on April 5, 2016 by

Productivity Tools Agencies

If you have a social media agency or work within one you know there are countless tasks, projects and social media platforms to use for your business and your own needs.

Having trouble trying to decide which of all the apps and tools out there are really going to not just keep you busy but actually help you be more productive?

In this post, I am going to show you 11 social media productivity tools that provide great results. These tools have diverse ways of helping a social media agency that wants to truly be more productive.

Let’s go ahead and get started, shall we?

1. Rapportive

Rapportive is a Gmail plugin that displays social connection information about your contacts.

Imagine you are at an event and exchange emails with a potential client. Shortly after the event, you’ll probably want to look at their social profiles to see his interests or professional background. By installing Rapportive, you can see a person’s social profiles right in your inbox. Talk about making it really simple and saving time!

Have you ever found yourself making a new connection with someone to then want to be able to engage with them more on social media? Rapportive saves you time and extra steps. Simply by having this Chrome extension installed, you’ll then be able to go back into your Gmail and see on the right hand side some of their connections.

2. Buzzsumo

Finding yourself unsure of the best topics for content that will be read, shared and loved on social media? Buzzsumo is a tool that analyzes what content performs best for any topic or competitor. This is a huge benefit to agencies wanting to be efficient not only with their time but with the content they deliver for their clients on social media.  It also helps you find the key influencers to promote your content.


3. Agorapulse

It would be a complete fail to not include Agorapulse on this list. I’ve had the pleasure of using Agorapulse for more than one year and I can say that the amazing reports that it produces are top notch. The reports make social media agency work so much easier and less time intensive.

Have reports for clients ready in minutes and send them directly via email with Agorapulse.

Have reports for clients ready in minutes and send them directly via email with Agorapulse.

If you have multiple team members managing multiple accounts on Facebook, Twitter, and Instagram, Agorapulse’s team features make sure that each person knows what comments have been answered — and by whom.


4. Evernote

Evernote is a great tool to let you take notes, track tasks, and save things you find online.

The FREE version of Evernote is quite helpful by offering:

  • Clip from anywhere on the web
  • Share and discuss in Evernote
  • Sync across phones and computers

There are 2 upgraded options in Evernote that are worth checking out.

The Plus option offers:

  • Access notes when you’re offline
  • Clip from anywhere on the web
  • Share and discuss in Evernote
  • Save emails into Evernote

(and other helpful features for agencies)

And the Premium option offers a few more handy functions:

  • Search in Office docs & attachments
  • Turn notes into presentations
  • Scan and digitize business cards
  • See content related to your notes
  • Annotate attached PDFs


5. SocialQuant

Trying to have a combination of automation and smart social media marketing strategy on Twitter? If so, SocialQuant may be exactly what can help for you and your agency. To explain it simply, Social Quant will begin to increase the size of your Twitter community with targeted relevant followers who are interested in what you tweet.



6. SocialOomph

SocialOomph.com is a tool that provides free and paid productivity enhancement services for social media users. Scheduling tweets, tracking keywords, saving and reusing drafts and purging your DM messages are just a few of the free features of this time saving tool. Having originally launched for Twitter, it has expanded and now helps users be more productive on Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs and more.

Key features of the professional plan include scheduling Facebook Group updates, uploading bulk tweets, and veting new Twitter followers to see if they’re worth folllowing back.  Especially when having the need to manage and handle multiple counts for 24/7 covereage on social media, SocialOomph is a tool that can save agencies dozens of hours when combining their varied team members that are being more productive.



7. Asana

An amazing way for teams to get great results and work together virtually and remotely is with Asana. It allows team members to work together easily as it tracks the projects from start to finish. Many share that they like the visual layout of Asana and how easy Asana makes it for businesses, large and small, to interact and share information seemlessly.

If you’ve ever been working on a project with fellow team members and the conversations are all through email then you know what a nightmare that can be. With Asana, individuals and small teams of up to 15 people can use Asana for free with such features as due dates and the ability to upload attachments, as well as unlimited tasks, projects, and conversations. Not stumbling through your email to find the latest updated graphic for a blog post can be a complete game changer for busy social media agencies.

8. Bit.ly

Ever want to send out a tweet (remembering only 140 characters are allowed) and have a URL that feels like it is twenty miles long? No problem when you use the URL shortener bit.ly.  The basic version, which provides analytics on each bit.ly link, is free.

good tools

9. Pixabay

With more than 590,000 photos and counting, Pixabay is a great resource for any social media agency.  All images and videos on Pixabay are officially released free of copyrights under Creative Commons CC0. This means that you can download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications. Images are organized in various categories which makes it easy to sort through and find vibrant photos that can bring a social media feed to life.


10. Canva

Agencies often have numerous employees and using a program such as Adobe Photoshop that requires fees per person in the office using it on their computer can be quite costly really quickly.

That’s why Canva changes all that per-seat pricing and reliance on a particular device.  It offers free access to an assortment of design tools and options, as well as premium options for paying customers. The user-friendly interface has the specific sizes of popular images of social media, along with others such as Facebook Cover Photos, US Letter, etc. One of the things I love MOST about Canva for Work (a paid version) is that it allows you to create a graphic and then by using their ‘magic resize’ tool, can instantly have that same graphic easily customized for Twitter, Pinterest, Instagram and more. I find myself using Canva everyday.

Canva also has a newer feature that allows you to have folders to place your visual content after it is created. This, along with the option to ‘share’ an editable image with a colleague, makes this tool fantastic for social media agencies with multiple team members assigned to a particular project or client’s work.


11. Slack

Slack is a wonderful messaging app that provides a way for teams to easily communicate. You can have team channels, private ones and utilize direct messaging as well. Think of it as a way to communicate easily with a lot of people either on a project, prior to a mega conference of attendees or as deadlines approach within the social media agency.

online tool

People have different styles and preferences — each tool is not for everyone. Check out the tools above to see which might be a great fit for the needs of your social media agency.

teams and agencies

Which of these productivity tools do you already use with your team? Let us know in the comments!

Productivity tools for social media agencies.