Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently.
Youtube stats lists are claiming Youtube to be the third most popular platform in the world. No wonder so many businesses are planning to build some visibility there.
Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need (or why your client needs) a YouTube channel.
Some people know exactly what they want to achieve and why they need a video outlet for that. They may want to become popular by sharing their traveling experience or family life.
Brands may want their products to be discoverable via YouTube search and suggestions. Bloggers may want to build additional income through YouTube ads. Or you simply want to host your videos somewhere to embed them on your landing page.
All of those are perfectly legit reasons.
The only reason I wouldn’t accept as an answer is: “Because everyone else in my industry is on YouTube.” You see, I’ve seen too many businesses create a blog or a YouTube channel just because their competitors are doing that.
It never ends well. You need a purpose and plan.
The second question to ask yourself is: “What’s my unique idea?”
The YouTube platform is over-saturated with content at this point. It is getting harder and harder to stand out.
So when starting out you need to have a good understanding of whether there’s anything new you are contributing to the platform. Otherwise, your chances to get noticed are very slim.
Don’t overthink it, though: No need to try and come up with anything extraordinary or innovative. This is a quick way to burn-out.
A better way to approach finding your unique idea is by trying to answer one or several of these questions:
Again, creating a YouTube channel for the sake of creating one is a poor strategy. Envisioning the unique angle of your future channel will help you boost your team’s inspiration and motivation, and it will be much easier to get your YouTube channel off the ground.
Creating a channel just because your competitor has one is a poor strategy. Yet, using channels in competing and neighboring niches is not a bad idea. It is incredible how much you can learn by spying on your competitors, so do try that!
To start YouTube channel, you will need to first set up your YouTube entity:
If you choose the latter option (“Use a custom name”), you will be setting up Youtube brand identity. Unlike personal Youtube channels, brands can be managed by several accounts.
You can also manage multiple brands from a single personal account.
For the sake of an experiment, I selected the latter option to set everything up from scratch. So:
One trick I’ve been using to craft a well-optimized description is running my competitor’s name through a semantic analysis tool called Text Optimizer. The tool runs your keyword through Google and extracts related concepts and terms. Use more of these to match Google’s associations with your new brand identity:
You don’t need dozens of videos at the start, but you need a few before you announce your new channel to your community.
I’d start with at least three videos:
For every video you upload, don’t forget to follow basic video search engine optimization steps.
Once your videos are uploaded, go “My channel” -> “Customize channel” -> “Channel settings” and there “Customize the layout of your channel”
I always feel like making things look well-branded and organized before I start actively inviting people to check my new channel out.
Now that your channel is created and branded, you may want to invite your initial subscribers:
You can go as creative as you feel like. For example, you can host a Twitter chat getting your customers’ ideas on the best topics to cover in the videos.
You cannot enable or customize a few features until your channel is a bit more established, so don’t forget to go back and customize these:
|Setting to customize||Min channel age||Required min # of subscribers||Min watch hours||Additional requirements|
|Custom URL||30 days||100||n/a||The channel must have a profile pic and channel art set up|
|YouTube Partner Program (to enable monetization)||n/a||1000||4,000 valid public watch hours in the last 12 months||Have a linked AdSense account.|
YouTube channel set-up is really the easiest step here. It gets harder and more exciting from there. As you start seeing people and liking your videos, you’ll feel more and more inspired. Tracking where people are discovering my videos from has always been particularly interesting to me. It is always amazing to start something new and get it off the ground. Good luck!
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