According to a recent study, social networks deliver the highest-quality users, i.e. those most likely to lead to conversions. Media intelligence company Aggregate Knowledge analyzed billions of ad impressions to determine what drives efficiency the best for brands. Reach efficiency, which is a channel’s efficiency in reaching new users, affects spend, impressions generated and more. While some businesses may be focused on how they can increase their base, the follower number isn’t the only to pay attention to. The ability to reach users your business actually cares about and the cost associated are crucial things to consider in your social media strategy. Here are key takeaways from the study and tips on how your business can better boost its reach efficiency.
Top Study Takeaways
Reaching users that can be marketed to consistently is one thing many business and marketers are looking to achieve through the different media forms they can advertise on. Marketers also want to be able to find new pockets of users that aren’t aware of their brand, business, or a new product/service. In doing this, marketers are able to drive new customer sales. Reaching the right customer, at the right time, and with the right content is key. Aggregate Knowledge found that:
Boost Your Social Media Reach Efficiency
Social media networks are where businesses can connect with their customers in order to build a relationship and deepen engagement. Customers feel closer to the businesses they buy from and businesses gain deeper insight into who their ideal customer is and what that customer is looking for. In a social media nurturing post on Business.com, we share tips on connecting with prospective customers on social networks, engaging with them and then converting them. The first two steps in this process are how your business can boost its reach. Other ways you can use social media to become more efficient with increasing your reach are:
Social media has one of the greatest reach efficiencies because these platforms are more about engagement than they are advertising. Customers are using social media to engage with the businesses, brands, and people they find interesting. If you’re looking to reach a new database of customers, make sure you’re on social media platforms and engaging with your audience. This can be done through status updates, tweets, photos and targeted campaigns. Use the tools you have available to gain insight into what is being shared socially with respect to your business and you’ll have a better understanding of what will help your business reach customers.