TikTok is one of the leading social media platforms that continues to dominate across the world. Its influence on public opinions and consumer shopping habits cannot be questioned. Brands that learn how to use this platform effectively can see big wins—but knowing how to do this requires knowing the platform itself.

Here are the TikTok statistics and facts that you need to know in 2024.

TikTok Facts

  1. TikTok users spend an average of 95 minutes per day in the platform, higher than any other social media platform.  
  2. TikTok users open the app an average of 19 times a day. 
  3. TikTok is expected to have 2.2 billion users by 2027. 
  4. TikTok has a potential ad reach of 1.09 billion, which is a 12.6 year over year increase in ad reach.  
  5. According to TikTok stats, it’s expected that by 2026 it will generate a whopping $14 billion in ad revenue.
  6. According to the HubSpot State of Marketing Report 2024, 56% of marketers using TikTok will increase their investment next year, the highest of any platform.

How many times has the TikTok app been downloaded?

7. Tiktok has been downloaded more than 4.1 billion times. 

8. In Q4 of 2023 alone, TikTok downloads reached 232 million worldwide.

Who owns TikTok?

9. TikTok is owned by the Beijing-based ByteDance, along with the short-video app Douyin (TikTok’s version for the Chinese market), video platform Xigua, and popular news app Toutiao. While the products intended for domestic market consumption operate in the Chinese digital ecosystem and have a plurality of established monetization methods such as a live-shopping events hosted by famous influencers, TikTok’s main revenue stream comes from online advertising. [Source]

Who is the founder of TikTok?

10. Zhang Yiming founded ByteDance (now TikTok) in 2012. 

11. The 37-year-old former software engineer is now worth $45 billion, according to Forbes’ 2023 Billionaires List, making him the 25th-wealthiest person in the world. Forbes’ China Rich List ranks Yiming second among China’s wealthiest.

Where is TikTok headquarters?

12. TikTok’s global headquarters are located in Los Angeles and Singapore. They also have offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. [Source]

How many employees does TikTok have?

13. TikTok has 38,578 employees worldwide as of 2023. 

14. Approximately 11,400 of their employees are based in the United States. 

15. TikTok is the 5th most popular social media app worldwide, managing to surpass X, Pinterest, and Snapchat. (Source)

16. The TikTok iOS version has 30.8 million daily active users, compared to 15.4 million daily active users of the Android version. 

17. In the last quarter of 2024, TikTok downloads via the Apple App Store experienced an increase of almost 40 percent in China. 

18. These are world’s most popular social media platforms as of January 2024:

popular social networks worldwide

Most popular social networks by monthly active users (in millions)

When was TikTok released? 

19.  TikTok was released in September of 2016. [Source]

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How much is TikTok worth?

20. In 2023, the estimated brand value of TikTok was $84 billion USD. 

TikTok Revenue Statistics

21. TikTok had a revenue of $9.37 billion as of Q3 2023. 

22. Here is a table showing TikTok’s Quarterly Revenue From 2017 to 2023:

Year Quarterly revenue
Q1 2017 $11 million
Q2 2017 $13 million
Q3 2017 $15 million
Q4 2017 $23 million
Q1 2018 $29 million
Q2 2018 $29 million
Q3 2018 $43 million
Q4 2018 $49 million
Q1 2019 $56 Million
Q2 2019 $65 million
Q3 2019 $82 million
Q4 2019 $167 million
Q1 2020 $347 million
Q2 2020 $638 million
Q3 2020 $778 million
Q4 2020 $883 million
Q1 2021 $814 million
Q2 2021 $1.1 billion
Q3 2021 $1.20 billion
Q4 2021 $1.58 billion
Q1 2022 $1.73 billion
Q2 2022 $2.13 billion
Q3 2022 $2.56 billion
Q4 2022 $2.96 billion
Q1 2023 $2.84 billion
Q2 2023 $2.99 billion
Q3 2023 $3.54 billion

23. TikTok is the only non-gaming app among the top 10 in the United States in terms of revenue generated from one-time purchases, surpassing popular titles like Candy Crush Saga, Roblox, and Pokémon GO.

How many languages is TikTok available in? 

  1. TikTok is available in 57 languages: Arabic, Bengali, Burmese, Cambodian, Cebuano, Czech, Dutch, English, Filipino, French, German, Greek, Gujarati, Hindi, Hungarian, Indonesian, Italian, Japanese, Javanese, Kannada, Korean, Malay, Malayalam, Marathi, Oriya, Polish, Portuguese, Punjabi, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, and Vietnamese. [Source]

How many TikTok users are there worldwide?

  1. TikTok reached 1.92 billion users in 2023, which is a 16% increase over the previous year. 

Countries with the most TikTok users 

  1. As of October 2023, the United States was the country with the largest TikTok audience by far, with over 143 million users engaging with the popular social video platform. Indonesia followed, with around 106 million TikTok users. Brazil came in third, with almost 95 million users on TikTok watching short-videos.
  2. Based on the advertising audience reach numbers published in TikTok’s self-service tools in April 2023,(c) the latest data show that:
  • The United States of America has 116.5 million active TikTok users aged 18 and above
  • Indonesia has 113.0 million active TikTok users aged 18 and above
  • Brazil has 84.1 million active TikTok users aged 18 and above
  • Mexico has 62.4 million active TikTok users aged 18 and above
  • The Russian Federation has 51.2 million active TikTok users aged 18 and above
  • Vietnam has 50.6 million active TikTok users aged 18 and above
  • The Philippines has 41.4 million active TikTok users aged 18 and above
  • Thailand has 41.1 million active TikTok users aged 18 and above
  • Turkey has 31.0 million active TikTok users aged 18 and above
  • Saudi Arabia has 28.4 million active TikTok users aged 18 and above

Note: The figures shown above are based on TikTok’s potential advertising reach for users aged 18 and above, and this list may not correlate with the platform’s total number of daily or monthly active users. 

TikTok user growth 

  1. From 2020 to 2024, TikTok grew its global user base by 435 million—an overall increase of 93.4% and an average annual growth rate of 18.6%.

TikTok demographic statistics

Despite TikTok’s booming popularity, some brands still remain skeptical about integrating it into their marketing mix. TikTok statistics allow us to see the demographics of their biggest user base, which can help you determine if your target audience frequents the platform.

TikTok users worldwide by age group

  1. Here’s the total breakdown of TikTok users worldwide by age group. 

TikTok users worldwide

  1. As of October 2023, approximately 49.2 percent of TikTok global users were women. By comparison, male users on the popular social video platform were approximately 50.8 percent of the total.
  2. In the U.S. ages 18-24 accounted for 36.7% of TikTok’s active users. 

Tiktok ecommerce and shopping stats

32. 55% of people on TikTok say TikTok helps them discover new products/brands. [Source]

33. In 2023, TikTok surpassed $1 billion in consumer spending in a single quarter. 

34. 68% of users lookup reviews of a product/brand on TikTok. [Source]

35. 48% of TikTok users are interested in making a purchase on or from TikTok in the next 3 months [Source]

36. TikTok shared that millennials on their platform are 2.3x more likely to share UGC and tag a brand, while Gen Z TikTok users are 1.2x more likely than other platform users to DM a brand after buying a product. [Source]

37. Annual TikTok consumer spending is 3.84 billion USD.

38. According to the latest Statista report (2023), 38% of survey participants using TikTok are willing to tolerate advertising in exchange for free access to certain services, which is 4% more than the total number of adults surveyed.

39. According the same Statista report, almost 15% of TikTok users struggle to distinguish between advertising and other content.

40. The most purchased TikTok Shop category in the United States was health and beauty care.

41. 26% of marketers are using TikTok.

42. According to a January 2023 study of iOS users in the United States, approximately 27% of all in-app spending on TikTok went into buying 65 coins. TikTok coins are a virtual in-app currency used to reward creators on the platform and buy marketing promotions for content. TikTok subscriptions corresponded to approximately 10% of all in-app spending among U.S. users in the examined period.

TikTok influencer statistics

43. TikTok (utilized by 69% of brands using influencer marketing) is by far the most popular influencer marketing channel, now well ahead of Instagram (47%), YouTube (33%) and Facebook (28%)

44. It is estimated that there are more than 100,000 influencers on TikTok. 

45. The breakdown of influencer numbers on TikTok by audience size is as follows: 

  • 5,000–10,000 followers: 1,839
  • 10,000–50,000 followers: 25,293
  • 50,000–100,000 followers: 41,879
  • 100,000–250,000 followers: 35,503
  • 250,000–1 million followers: 23,024
  • 1 million+ followers: 8,931

Who is the highest-earning creator on TikTok?

46.  The highest-earning TikTok creator is Charlie D’Amelio. 

Who is the most followed TikTok creator?

47. The most followed TikTok creator is Khaby Lame. 

Top Ten Most Followed TikTok Accounts

48. Here are the exact follower numbers for the top ten accounts on TikTok:

User Followers (in millions)
Khabane Lame 162.0
Charli D’Amelio 151.7
Bella Poarch 93.6
MrBeast 92.6
Addison Rae 88.7
Kimberly Loaiza 80.3
Zach King 80.2
TikTok 77.9
CZN Burak 74.6
Will Smith 74.3


How much can you earn on TikTok?

49. Here’s the breakdown for the average price per post for Tiktok influencers, according to Statista.

  • Nano-influencers (1k-10k followers): $20 to $150 per post
  • Micro-influencers (10k-50k followers): $30 to $400 per post
  • Mid-tier influencers (50k-500k followers): $80 to $1,650 per post
  • Macro-influencers (500k-1m followers): $150 to $3,500 per post
  • Mega-influencers (1m+ followers):  $1,200 and above

TikTok influencer engagement rates

50. In the 2024 Influencer Marketing Benchmark Report, TikTok’s largest accounts with over 1M followers average 10.53% engagement, and small accounts with 1K-5K followers have an incredible 15.04% engagement. 

Top brands on TikTok

51. TikTok’s own brand is the most popular brand on its platform, with roughly 62 million followers worldwide. Netflix and NBA ranked second and third with approximately 23 million and 15 million followers on the social media platform, respectively.

Brand Followers (in millions)
TikTok 62.00
Netflix 22.90
NBA 15.00
Nickelodeon 12.00
Fortnite 8.00
RedBull 6.50
Duolingo 4.20
Gymshark 3.60
ABC News 3.20
NBC News 2.70
Nike 2.30
Adidas 2.20
McDonald’s 2.10
Gucci 1.80
Target 1.80
Taco Bell 1.80
Zalando 1.60
Ryanair 1.60
Samsung 1.60
HBO Max 1.70
Chipotle 1.70
Balenciaga 1.40
Zara 1.30
The Washington Post 1.30
ASOS 1.30
Apple 1.20
Amazon 0.55
Sephora 0.32
Coca-Cola 0.21
New Balance 0.18

Tiktok Sounds

52. According to a study from MRC Data, 65% of TikTokers prefer content from brands that feature original sounds, and 68% remember a brand better when they feature songs that they like in their videos. 

In the United States:

  • “Collide (more sped up)” – Justine Skye
  • “Cupid – Twin Ver – Sped Up Version” – FIFTY FIFTY
  • “Her Way (Sped Up)” – PARTYNEXTDOOR
  • “Favorite Song – Sped Up” – Toosii
  • “Boy’s a Liar Pt. 2” – PinkPanthress & Ice Spice
  • “Bounce When She Walk” – Ohboyprince
  • “Peaches & Eggplants (feat. 21 Savage)” – Young Nudy
  • “In Ha Mood” – Ice Spice
  • “Makeba” – Jain
  • “Cruel Summer” – Taylor Swift

Most popular song on TikTok worldwide

53. The most popular song worldwide on TikTok in 2023 was ““Cupid – Twin Ver – Sped Up Version” – FIFTY FIFTY, with over 20 million creations. 

  1. Here’s what was trending on TikTok last year, according to internal data used in the Year on TikTok 2023 report.

In the United States:

  1. Girl Dinner 
  2. Acting like you’re in a Wes Anderson film 
  3. Learning our red, green and beige flags 
  4. “Where’s My Dad?” 
  5. Thank You To My Man 
  6. Things That Altered My Brain Chemistry 
  7. Paying the Cheese Tax 
  8. Zepotha 
  9. Canon Events 
  10. Look at My Son 


  1. Red, green and beige flags 
  2. #WesAnderson 
  3. Turning the clock forward with the Aged filter 
  4. Cartoonifying yourself with the AI Style filter 
  5. The Sim Simma Challenge 

Dig deeper into TikTok

After reading all those statistics, you might also be wondering when the best time to post on TikTok is, how to even go live on TikTok, etc. Fortunately, we have resources to help you move forward in your TikTok marketing efforts:

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In Conclusion

TikTok isn’t a fleeting trend, it’s become a social media powerhouse that is a critical component for modern digital strategy. But to have success on Tiktok requires more than just showing up. It requires careful planning, analytics, and creative content that will keep your audience engaged. 

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