If you’re a marketer, SocialPilot is a social media management tool that has been on your radar. But we know that your radar picks up more social media tools than Netflix picks up new true crime documentaries.
So, how does SocialPilot rise from the crowd? Which alternatives falter in their presence, and which emerge as a more powerful tool to manage multiple social media accounts?
This article will lay it out for you.
The Lowdown on SocialPilot
SocialPilot is a social media management platform that lets you schedule, publish, and analyze marketing content across major social networks. Its features aim to streamline social media marketing for solopreneurs, agencies, and brands.
Platforms supported: Facebook, X (formerly known as Twitter), Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube
Best for: Marketers who need automated content feeds for quick social media publishing
Notable features
SocialPilot offers a solid feature set to help marketers publish social content across the most popular social media networks.
For example, it lets you schedule posts from RSS feeds and from queues. It also gives you the ability to schedule first comments on Instagram, Facebook, and LinkedIn.
SocialPilot’s integrations provide you with extra content options. Its integrations with third-party URL shorteners like Bitly, Rebrandly, and Sniply give your posts a better aesthetic and allow for clickthrough analytics. The tool’s Zapier and Slack integrations allow for additional content inspiration and expanded reach.
Notable drawbacks
Brands with a strong visual presence should be aware of some of SocialPilot’s drawbacks, especially on Instagram. There is no grid view, and those on the entry-level Professional plan can’t tag other brands or users.
Since social media is a two-way conversation, it’s worth noting that although SocialPilot does not offer listening capabilities, Professional plan users don’t get access to an inbox.
Pricing
Free-to-try options: No free plan, 14-day free trial.
Entry plan: At $30/mo, the Professional plan provides 10 social profiles and 1 user.
Discounts: A 15% discount is available for annual billing.
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1. Best SocialPilot Alternative: Agorapulse
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube
Best for: Businesses of all sizes looking for an all-in-one social media management solution
Notable features
In comparing the two tools’ Instagram publishing features, Agorapulse charges ahead of SocialPilot, as it offers Instagram username tagging and content storage on all paid plans. Several of Agorapulse’s plans offer product tagging (in available countries) and a grid view, two features that are not available with SocialPilot.
Agorapulse offers powerful inbox capabilities not found in SocialPilot, including saved replies, conversation labelling, automated rules, and spam filters. And, while both tools provide an inbox for Facebook, Instagram, LinkedIn, and Google Business, Agorapulse also captures important conversations from YouTube and TikTok.
If you’re big on tracking conversion events that start with social, you’ll prefer Agorapulse. Its Google Analytics integration, along with its Social ROI reports, lets you see conversion events along the social-to-web journey.
Notable drawbacks
There are a few features that Agorapulse lacks, such as options for:
- White-labeled dashboards
- Slack or Zapier integrations
- Pre-set branded watermarks
Pricing
Free-to-try options: Unlike SocialPilot, Agorapulse offers a free plan. Curious marketers can also take advantage of Agorapulse’s 30-day free trial. (SocialPilot’s trial is just 14 days long)
Entry plan: Agorapulse’s entry Standard plan is $69/mo. Like SocialPilot’s entry plan, it includes 10 social profiles and 1 user.
Discounts: Users get a 20% discount when they choose an annual billing plan.
SocialPilot vs. Agorapulse
Both SocialPilot and Agorapulse let marketers share social content on popular networks. But only Agorapulse, with its additional emphasis on conversation management and advanced analytics, provides a truly all-in-one social media management tool.
For more comparative details on these two tools, read this case study from a company that considered using SocialPilot but ultimately chose Agorapulse (and has seen increased business outcomes).
2. SocialPilot Alternative: Zoho Social
Zoho Social is a social media management tool that caters to small businesses wanting a consistent social media presence.
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Mastadon, Pinterest, TikTok, YouTube
Best for: Small teams and solopreneurs looking for productivity in their social media marketing efforts
Notable features
- Instagram tagging capabilities on all plans
- Scheduling reposts (formerly known as retweets)
- Social listening
Notable drawbacks
- A social inbox is only available on the most expensive plan (Premium; $65/mo).
- First comment feature is only available on Instagram.
- Customer support is only available via email.
Pricing
Free-to-try options: Zoho Social offers a free plan and a 15-day free trial.
Entry plan: The most basic paid plan starts at $15 per month. This plan includes up to 10 channels (1 profile for each of the 10 networks Zoho supports) and 1 user. You need to upgrade to a higher plan to manage multiple accounts on a single platform (like multiple Instagram accounts).
Discounts: Annual billing plans give approximately 30% off its month-by-month paid plans.
SocialPilot vs. Zoho Social
With a free plan and entry plan at half the price of SocialPilot, Zoho Social is a more cost-effective way to try a new social media tool. However, SocialPilot offers more publishing features on its starter plan, including first comments across multiple social media platforms.
3. SocialPilot Alternative: Metricool
Metricool, calling itself the “Swiss Army Knife” of social media management, is another alternative to SocialPilot. Like SocialPilot and Agorapulse, it lets you schedule content across multiple social media networks.
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Twitch
Best for: Marketing teams looking to reach their organic and paid social media strategy goals
Notable features
- Facebook and Google ad posting
- X/Twitter threads scheduling
- First comment on Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Looker Studio integration on Advanced and Enterprise plans
Notable drawbacks
- No social listening except for expensive hashtag tracking.
- No grid view.
- No publishing queues.
Pricing
Free-to-try options: A free plan is available. To start a 15-day free trial of a paid plan, you must ask for a promo code.
Entry plan: The most basic paid plan starts at $22 monthly. This plan includes up to five “brands” and one user. Brands are similar to Zoho Social’s “channels” in that each brand gets one profile on each supported social platform.
Discounts: Annual billing plans offer 15% off its month-by-month paid plans.
SocialPilot vs. Metricool
While Metricool enables posting to top platforms and a Looker Studio integration for deeper social media analytics, the tool lacks publishing queues for easier content management.
4. SocialPilot Alternative: RecurPost
Like Metricool, RecurPost brands itself as a “Swiss Army Knife” social media management tool. (Who copied who there?)
As its name implies, RecurPost lets you automate recurring posts across various social media platforms.
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube
Best for: Marketers on the hunt for an easy way to post social media content
Notable features
- Queue libraries for lining up recurring content
- Royalty-free images from Unsplash, Pixabay, and GIPHY
- AI image generator
Notable drawbacks
- No social listening.
- No UTM parameters or Google Analytics integration.
- No first comment on any social media platform.
Pricing
Free-to-try options: No free plan. RecurPost offers a 14-day free trial.
Entry plan: Pricing starts at $25 monthly for its Personal plan. The plan includes five social profiles and one user. RecurPost’s more expensive plans provide similar features but with higher limits (e.g. more daily posts per profile, more recurring timeslots).
Discounts: Its annual billing plans offer two free months (about 17% off).
SocialPilot vs. Recurpost
RecurPost shines in its ability to schedule recurring social media posts easily. However, it’s not a true all-in-one solution, as it features like tracking social-to-web traffic in its reporting or offering listening functionalities.
5. SocialPilot Alternative: eClincher
eClincher is another SocialPilot competitor that allows you to manage your social media marketing tasks. The tool also lets you manage other non-organic-social areas of your marketing strategy.
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, WordPress, Yelp
Best for: Teams who work for franchises with multiple locations
Notable features
- Ad scheduling for Facebook and Instagram
- Paid add-ons to manage SEO and reputation
- Review management for Yelp, Facebook, and Google Business
Notable drawbacks
- No X/Twitter threads support.
- No first comment on any social media platform.
- Caps on keyword listening.
Pricing
Free-to-try options: No free plan, 14-day free trial.
Entry plan: eClincher’s most affordable plan starts at $65/mo with ten social profiles and one user.
Discounts: Subscribers get 10% off with an annual billing plan.
SocialPilot vs. eClincher
While eClincher supports scheduling content across major platforms and helps marketers manage projects beyond organic social, its higher entry pricing might deter users from choosing it over SocialPilot.
6. SocialPilot Alternative: Loomly
Loomly is an alternative to SocialPilot that allows for team collaboration on social content creation.
Platforms supported: Facebook, X, Instagram, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Snapchat
Best for: Marketers looking for social media marketing software that integrates with popular collaboration tools
Notable features
- Saved hashtags
- X/Twitter thread publishing
- Google Drive content upload ability on all plans
Notable drawbacks
Loomly’s drawbacks center on its limited inbox (which Loomly calls “interactions.”)
- No capturing of Google Business or Facebook reviews, YouTube comments, or Instagram ad comments.
- No labels for easy conversation organization.
- No automated rules for greater productivity.
Pricing
Free-to-try options: No free plan, 15-day free trial.
Entry plan: Loomly’s most affordable plan runs $42/mo for ten social media accounts and two users.
Discounts: 25% annual billing discount
SocialPilot vs. Loomly
Loomly offers noteworthy content management features, but its inbox is more limited than SocialPilot’s. Regarding price, Loomly’s entry plan is more expensive but includes an extra user.
How are Hootsuite and Sprout Social vs. SocialPilot?
If social media marketers were to create a collaborative word cloud of all the social media management tools on their radar, Hootsuite and Sprout Social would undoubtedly be the names that pop out. These tools are relatively early entrants in this space and have the largest market share to date.
That’s not to say that they’d outshine SocialPilot, especially if you’re cost-conscious.
Based on features, SocialPilot falls short as a Hootsuite alternative. Unlike Hootsuite, SocialPilot doesn’t offer an inbox or boost post capabilities.
But if those features aren’t a dealbreaker, then you’ll love the savings that SocialPilot gives. While the entry plan on both plans serves up one user and ten profiles, SocialPilot runs $30/mo versus $99/mo with Hootsuite.
SocialPilot is an even cheaper Sprout Social alternative. Sprout’s cheapest plan runs $249/mo with one user and only five social profiles. However, if you’re looking for a starter plan that captures reviews on Google Business, Facebook, Yelp, TripAdvisor, and Glassdoor, Sprout is your choice out of these two tools.
How Do These SocialPilot Alternatives Compare on Price?
Here’s a quick snapshot of how these tools compare on free-to-play options and paid plans.
| Tool | Free Plan | Free Trial | Annual Billing Discount | Cheapest Plan (Monthly Billing) |
| SocialPilot | No | 14 days | 15% off | $30/mo; 10 profiles, 1 user |
| Agorapulse | Yes | 30 days | 20% off | $69/mo; 10 profiles, 1 user |
| Zoho Social | Yes | 15 days | 30% off | $15/mo; 1 brand, 1 user |
| Metricool | Yes | 15 days | 20% off | $22/mo; 5 brands, 1 user |
| RecurPost | No | 14 days | 17% off | $25/mo; 5 profiles, 1 user |
| eClincher | No | 14 days | 10% off | $65/mo; 10 profiles, 1 user |
| Loomly | No | 15 days | 25% off | $42/mo; 10 profiles, 2 users |
| Hootsuite | No | 30 days | 20% off if you skip the free trial | $99/mo; 10 profiles, 1 user (annual plan only) |
| Sprout Social | No | 30 days | No | $249/mo; 5 profiles, 1 user (annual plan only) |
Which alternative to SocialPilot works best for your social media management needs?
Of the alternatives covered, Agorapulse stands out as the most solid all-in-one solution, offering unmatched conversation management and advanced ROI reporting that SocialPilot lacks.
With more affordable pricing than competitors, along with powerful Instagram and inbox features, Agorapulse simplifies managing multiple social media accounts and campaigns for overworked marketers. Why not take that 30-day trial we talked about and see for yourself?
