Here are the nine best free social media marketing tools money can’t buy—because they’re free. So, why not give them a try?
Whether you’re a bootstrapped start-up or an enterprise marketing department, you always have a budget. And all too often, it just doesn’t seem to be enough.
But sometimes, you can get something for nothing. A social media marketing tool, network, platform, or service sometimes doesn’t cost you a thing. And while they’re rare— very rare, usually—there are more than a few social media tools that qualify. Good tools, too!
So today, we’re going to go over some of our favorites. You may have a few yourself already (or have at least heard of them), but if you’re like most social marketers, you aren’t even close to having them all.
Let’s fix that.
Here are the nine free social media marketing tools you need to have. And yes, they’re absolutely free.
If you don’t the answer to my innocent question, you’ll want to benchmark the success of your Twitter account. The Twitter Analytics Tool allows you to check your success against your top competitors.
Within seconds, you can compare the strength of your audience (both in terms of quality and quantity), publishing, and engagement. Here’s an example of what you’d see if you were a big entertainment company scoping out the competition:
If you’re a social media manager, the Twitter Analytics Report Card is a great way to provide data to your client for a social media audit.
Your Facebook page is an investment. You’re on there to turn a profit, after all. It may not be directly (often, it shouldn’t be), but you’re ultimately posting to get a material return on your business.
Thankfully, Facebook works really well for that.
The thing is, your page might be doing as well as it could. You could be losing out to your competition, and that’s never good. Worse still, you might not even know it.
That’s why Agorapulse created the Facebook Page Barometer. It doesn’t tell you how well your page is doing; it compares it to the industry averages. You’ll know where you stand relative to your rivals. How well your engagement and reach measure up. What you should focus more on and what’s okay to let stay the way it is.
Don’t market on Facebook blind. Know how well or poorly you’re doing. You’ll be wealthier that way.
Engaging Facebook fans with great content is a lot of work. Creating compelling content that will generate likes, comments, and shares is even harder.
So, why not take advantage of that motivation and regularly organize content on your page to give away freebies and temporary discounts and promotions? Because organizing a contest on Facebook is time-consuming and complicated? Well, it can be, but with the free Timeline Contest Manager, it’s free and very easy to manage.
You can organize and manage a quiz, a photo contest, or simple sweepstakes in a matter of minutes, and accurately pick your winners in one click. Super-easy!
No more excuses not to give away T-shirts, stickers, or other low-value prizes regularly to your fans. Plus, it’s guaranteed to generate high engagement.
Ever want to dash off a quick message without having to write it all down? Loom lets you quickly and easily share your screen and record it. And, for a lovely personal touch, a smaller video of you in the corner, chatting away and explaining the screenshot, is optional.
Incredibly easy to use, Loom makes these video messages quick and efficient … and, best of all, shareable on the social media platforms Facebook and Twitter.
Writing headlines isn’t the easiest thing if you’re not a writer. And even if you are, headline writing isn’t the same as academic or creative writing—or even copywriting sometimes. They can be hard to get right.
And a good headline will help you get more shares on social media, without a doubt.
So, we like to take advantage of CoSchedule’s Headline Analyzer tool.
Just type in your headline and let it do the rest. It’ll look at your keywords, the length of your headline, emotional value, and so on. It’s a quick and easy way to get a sense of whether it’ll work.
As a social media marketer, you need to keep up with all the trends not only in social media but in marketing. What’s your audience reading? What trends are happening in your industry? What content creation ideas can you glean from what your audience is reading and your competitors are publishing?
Feedly, a news aggregation application, lets you make sense of all. that. noise.
You can create your own customized newsfeed, so it filters the crazy online feeds for you then gives you the info you want. Rather than waste time going through everything yourself or skipping from website to website, Feedly provides a dashboard that makes staying on top of social media news easy and stress-free.
Infographics perform well. People like images and people like stats. It only makes sense they’d like them together.
The trouble is, creating infographics takes a little talent. You can’t just build a good one in 5 minutes with only a cursory knowledge of Photoshop. You have to actually know something about graphic design.
Or have an Easel.ly account.
It makes creating infographics easy, so everybody can do it. Think of it like Instagram. You probably don’t have the time or expertise to add creative filters to your photos, so you turn to Instagram to do it for you. Easel.ly is the same way with infographics.
Whether it’s a blog post, marketing email, or webpage, you need images. Good, high-quality images.
But creating your own without a camera or a steady hand takes more time than you probably have. What’s more, hunting for images online invites all kinds of legal problems if they’re licensed and financial problems if they’re bought. Sometimes you just need to do it yourself.
That’s where Canva comes in. It’s the image-building platform for people who don’t know much of anything about building images. You may be terrible in Photoshop, but you can build Photoshop-quality images just the same.
Your schedule and budget will thank you for doing it.
Last but not least, we have Bit.ly, the de facto link shortener of choice. You’ve probably heard of it. You should start using it!
Just take Twitter. You have 280 characters to work with. That’s it. Simply put, if you want to include links your tweets (which you should whenever you can) they have to be short. And often, you have to shorten them yourself.
Just paste your link in, shorten it, and paste it where you need it. Done.
Sometimes, it makes sense to pay for a tool. There are definitely tools that are worth it, and it’s hard to make money without spending a little first. Still, you don’t have—and frankly shouldn’t—pay for everything. Not when you have so many exceptional free tools to work with!
Ready to streamline your social media workflow and prioritize long-term strategy over last-minute tasks? Get started on saving time and energy on your social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.