Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram.
However, to repost (or “regram) on Instagram is not as easy as on other platforms, and there are several etiquette rules that you should follow to preserve your brand presence. It’s always a good idea to understand the process, even if you use cutting edge tools to bypass much of the inconveniences.
Here’s how to properly share an image that has already been posted to Instagram and get the maximum benefit out of the activity – and zero negative repercussions.
Before you start seeking great content and asking for permission, choose a reposting tool — because there is no native Instagram function to repost. Here’s a sample of some regramming apps available on the Play Store.
Instagram is unique in that it does not include an easy way to share images or video, so you’ll need to save content to your machine and then post it as you would original content. However, this is by no means a pass to skip out on attribution!
Giving credit where credit is due is not only to maintain your good karma – it’s also an excellent way to build your brand awareness. Asking a user for permission to post their content to your site achieves several things: first, they are flattered and excited to have a company take notice of them, which will likely cause them to think favorably on your brand without any other actions being required.
Note how Plated asked permission to repost an Instagram photo of one of its customers.
There are tools, like Tack, that will help you manage these permission requests and automatically check for replies from the user
Secondly, all of their Instagram followers will be able to see the repost on Instagram, which means their friends will be likely to look at your page and check out your brand – either to congratulate their friend or gauge how jealous they should be.
Lastly, the original poster will likely thank your brand on their own. See how excited @ss_karkenny was when Anthropologie shared her content? She not only thanked the brand but also tagged two friends.
Need an additional reason to be honest about attribution? When users see that you repost and attribute sources, they’ll be more likely to post about your product in hopes that you’ll do the same for them, driving more followers to their page – and in the process, to yours!
As a final sobering thought: if you still choose not to give proper credit on a repost on Instagram, and the original poster catches you, they can report you to Instagram and have your account suspended or removed entirely.
While the potential popularity of any post is often hard to know before it’s actually posted, one thing that’s guaranteed: the person who you regram from will definitely be checking out your brand, and it’s very likely that many of their friends will be too.
Knowing this, make sure to maximize the utility of your regrams by not just using great Instagram content, but focusing on borrowing that content from accounts that you’re looking to target. This type of strategy is similar to growth hacking or even account based marketing, and is highly effective.
If you’re looking for an excellent example of regramming done right, you need to look no further than the Plated Instagram account. This meal delivery service uses as many user pictures as possible, and has thrived, in part, to their excellent interactions with their customer base and audience.
There are tools, like Tack, that will help you manage these permission requests and automatically check for replies from the user.
While attributing the original user who posted the image or video will foster good will between them and your brand, using the #regram hashtag will help convince other users that your brand is popular, ethical, and genuine.
When you post a picture tagged with #regram, even those who are unconcerned with original authorship will learn that someone else cared enough about your product to post about it on their own, without your coaxing. Think of the hashtag as a way to show, instead of tell, your audience why they should buy your product!
Using #regram is also relevant when quoting your customers or partners, or sharing a celebrity post. It’s an easy way to show those who view the post that the picture was taken without your brand being involved, which means whatever emotion is displayed (usually happiness, pride or relaxation) is not staged.
Reposting images, videos, quotes and other materials can be a powerful part of your Instagram strategy, and will help foster great relationships between your brand and your audience. Show viewers that your brand isn’t just something you care about – their friends, family and peers are just as excited about what you’re doing and your company’s future.
What other tips would you give those who want to repost on Instagram? Let us know in the comments!