Being productive on Twitter can seem like an impossible task. There is so much information to digest and tweet about! With some smart productivity hacks, you can take back control of your time and be more successful on Twitter.
The first step to this is learning how to schedule tweets so that you can then focus on engagement and interaction. You can do this for free through native scheduling or for a fee with scheduling tools. We are going to look at both and then go over some tips and tricks to maximize your efforts.
Native Scheduling of your Tweets
What many people do not realize is that you can schedule your tweets directly in Twitter for free. There are a couple steps to the process. First, go to ads.twitter.com when you are already logged into your Twitter account. (You can also access this from within Twitter in the drop-down menu that shows up when you click on your profile image in the top right corner of the screen.)
If this is your first time using ads, you will have to complete the setup first by entering your country and time zone, and go through the other steps of setting up your ad account. Don’t let the fact that this is hidden under “ads” scare you – it is really free.
Once you have your account set up, you will be ready to start scheduling posts.
In the main ads window, click on the drop down for “Creatives” and select “Tweets.”
Now you are ready to write and schedule your Tweet. You can ad an image if you want, and schedule a time and day. Here is what it looks like:
Scheduling with An App
The upside to scheduling directly through Twitter is that it is free. The downside is that it takes time to click through several screens to schedule one tweet.
Another alternative is to use a scheduling tool. There are several out there, but here is how to schedule a tweet using Agorapulse. Once logged in, click on the “Publishing” tab, and then simply click on “New Tweet.”
From there you can write your tweet, add images, and even post to multiple accounts (on Facebook and Twitter) all at the same time. You also can choose to share immediately, add to your pre-scheduled queue, or set a particular time.
If you manage multiple Twitter and Facebook accounts, the amount of time this will save you increases exponentially.
Scheduling Best Practices
To make best use of scheduling for productivity, block off time once a week to bulk create your content. This way you can let the power of brainstorming go to work. If you are using a scheduler like Agorapulse, you will also be able to see visually what is on the calendar and when, making sure you are not missing anything important.
This also gives you a chance to take a look at what is coming up for the week, such as holidays, special events, etc. You can create content around those specific things to better engage your audience.
If you find yourself getting stuck in endless hours of trying to create content, set a timer and get started. You can always filter, re-arrange, or rewrite later. Sometimes it helps to start getting it out. And never underestimate the power of a timer to get things done.
Another way to make your scheduling time effective is to keep notes throughout the week. If something comes up during a conversation, or while you are working, jot it down so that you have a starting point when you go back to your content writing time.
What to Do Next
Once you have your social media scheduled, you can now spend your daily Twitter time responding to messages and comments, retweeting, and paying attention to what is trending on Twitter. Be sure to schedule a few minutes every day to check in. If you rely on your scheduled Tweets and miss this important step then you will miss the dialogue that turns your Tweets into real business results.
What about you? What are your tips and tricks for getting more done through scheduling?