Written by Dorien Morin-van Dam

December 22, 2016 at 8:00 am

What to Look for in a Social Media Post Scheduler

There comes a time for most of us when the social media overload we’ve been dealing with just isn’t sustainable any longer.

When that breaking point happens, most of us start looking for solutions to make managing social media easier and quicker.

The worst thing one could do to free up time is to just stop posting to social media — an option that some people (unfortunately) think is the only solution. Because there is another option and it is an easy enough fix to free up some valuable time better spent.

This is where social media post schedulers come in.

Related Post: Social Media Content: Post Now, Schedule, or Queue?

What Is a Social Media Post Scheduler?

A social media post scheduler is an online tool that lets you craft content for a specific platform. (The content can be a written message, full blog article, image, graphic, video or combination of some of these.)

The scheduler then allows you to set a time in the future to post your content to the platform of your choosing.

schedule tweets multiple accounts

This automated message gets posted to your social media platform of choice at your appointed time, freeing up your time from being on social media multiple times per day.

What Should You Look for in a Social Media Scheduler?

Let me say this first: “different strokes for different folks” certainly holds true for social media schedulers!

To help you out, I’ve compiled a list of things to look for in a social media scheduler.

In no particular order, here they are – along with some questions to ask yourself as you evaluate each tool you might consider.

  1. Quality of the Interface: Is is easy to set up? Is it easy to use? Is it intuitive?
  2. Reliability: Will it work when you need it to?
  3. Customer Service: Can you get a demo? Can you get answers to questions about the tool?
  4. Cost: Is there a free trial? What is the monthly cost for the tool?
  5. Type of Networks: Which social networks can you link to this tool?
  6. Number of Accounts: How many accounts can be added?
  7. FeaturesWhat can the tool do for you? Does it have a queue to which you can put content? Does it have a requeue function so that you can keep posting evergreen content?
  8. Analytics: Does the tool provide you with analytics? Are they easy to read, interpret and export?
  9. Team: Can your team members be added to your account? Can you share an account?
  10. Tool Support: Will someone help you if you have a problem? Can you talk, tweet or message a real person?
  11. Updates: Is the tool updated frequently? Are they adding new features, new platforms?
  12. Reputation: Does the tool have good reviews? Do you know someone who is using this tool?
  13. Education: Are there how-to videos to help you get set up?

Rate the importance of each of these factors and compile your own list of ‘must-haves’ for a social media scheduler tool.

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How Does a Social Media Post Scheduler Work?

Once you have chosen the social media post scheduler that best suits your needs, sign up for a free trial if the tool has such an option – this is offered by Agorapulse, of course!  Signing up for, and using, a free trial gives you a way to check out the ‘perks’ as well as the interface of the tool.

The set up of most tools is fairly simple.

The process includes you adding each and every account to your scheduler to allow your chosen tool access to your social media accounts. NOTE: You can only add accounts to post to that you have admin rights and/or log in credentials for.

Once you have added your accounts, you can set up a posting schedule and start adding your posts.

Optimal Times To Use a Social Media Post Scheduler

This post isn’t complete without giving you a few additional ideas on why using a scheduler is a great idea!

Here are the times when I am most thankful for my scheduling tool:

  1. Family Vacations
  2. When I Travel
  3. When I Attend Conferences
  4. All Day Meetings
  5. Scheduled Out-of-Office Appointments
  6. Client Meetings
  7. Early Mornings
  8. Evenings
  9. Weekends
  10. When I Have Project Deadlines

Anytime I know that I am not able to post natively due to a prior family or work commitment, I am grateful for my trusted tool, Agorapulse.

teams and agencies

What do you look for in a social media scheduling tool? Let me know in the comments!

Dorien Morin-van Dam

I am a social media consultant, trainer, community manager, and international keynote speaker. I love traveling to conferences to speak, to learn and to network! You'll recognize me online and on-stage by my signature orange glasses, a nod to my Dutch heritage. I recently moved to rural Vermont where I am experiencing my first New England winter in 20 years. In my spare time, I love mothering my 4 kids and 4 dogs, reading and running marathons.

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