There comes a time for most of us when the social media overload we’ve been dealing with just isn’t sustainable any longer.
When that breaking point happens, most of us start looking for solutions to make managing social media easier and quicker.
The worst thing one could do to free up time is to just stop posting to social media — an option that some people (unfortunately) think is the only solution. Because there is another option and it is an easy enough fix to free up some valuable time better spent.
This is where social media post schedulers come in.
A social media post scheduler is an online tool that lets you craft content for a specific platform. (The content can be a written message, full blog article, image, graphic, video or combination of some of these.) The scheduler then allows you to set a time in the future to post your content to the platform of your choosing.
This automated message gets posted to your social media platform of choice at your appointed time, freeing up your time from being on social media multiple times per day.
Let me say this first: “different strokes for different folks” certainly holds true for social media schedulers!
To help you out, I’ve complied a list of things to look for in a social media scheduler. In no particular order, here they are – along with some questions to ask yourself as you evaluate each tool you might consider.
Rate the importance of each of these factors and compile your own list of ‘must-haves’ for a social media scheduler tool.
Once you have chosen the social media post scheduler that best suits your needs, sign up for a free trial if the tool has such an option – this is offered by Agorapulse, of course! Signing up for, and using, a free trial gives you a way to check out the ‘perks’ as well as the interface of the tool.
The set up of most tools is fairly simple.
The process includes you adding each and every account to your scheduler to allow your chosen tool access to your social media accounts. NOTE: You can only add accounts to post to that you have admin rights and/or log in credentials for.
Once you have added your accounts, you can set up a posting schedule and start adding your posts.
This post isn’t complete without giving you a few additional ideas on why using a scheduler is a great idea!
Here are the times when I am most thankful for my scheduling tool:
Anytime I know that I am not able to post natively due to a prior family or work commitment, I am grateful for my trusted tool, Agorapulse.
What do you look for in a social media scheduling tool? Let me know in the comments!