Shopping for Twitter management tools? Our survey of community managers all over the globe returned seven universal features you must look for.
With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out each one you hear about! But spending time using a suboptimal tool can:
So, whether you work for an agency or a small business, you can increase efficiency, streamline your workflow, and improve teamwork with a single social media management platform.
Even if your brand makes a point of posting some tweets in real-time, you can schedule many tweets ahead of time.
While virtually every social media app lets you schedule single posts in advance, you can get even more out of a Twitter management tool with options like:
Why upload one post at a time when you could schedule dozens of posts at once? Bulk publishing can save you tons of time, especially if you have a full calendar of Twitter content to schedule.
Although you might want to publish time-sensitive posts on a defined schedule, you might not have to be so specific about scheduling evergreen content.
Instead, you can set up queues that publish the next post in line at a predefined time each day or week.
When you want to keep track of the type of content you’re publishing, labels can be lifesavers. Define a set of labels in your Twitter dashboard, and then apply them to relevant posts as you schedule them.
Work with agency clients or corporate colleagues? Either way, you probably don’t plan or create Twitter content independently. Instead, it’s a team effort that requires input and approval before content goes live.
If you skip the approval process, you could run into serious issues like:
To make sure you prioritize the right campaigns, maintain on-brand messaging, and avoid social media crises, you need a Twitter management tool that works with your team’s approval process.
Seek out a tool that lets you assign draft posts to your marketing manager, CMO, or another responsible party, so the right person approves all your content before it goes live.
In some cases, your clients may not need to approve every post you create.
Instead, they might prefer having access to a calendar that shows all their upcoming posts. Look for a tool that offers shared calendars so you can keep clients in the loop without having to do additional work.
If you run a busy Twitter account, one of your biggest challenges is bound to be the volume of tweets that you have to manage. It’s all too easy to get lost in the ever-growing noise of your Twitter feeds.
To simplify your engagement strategy, you need a convenient way to handle mentions, replies, comments, and DMs. Look for a Twitter tool that lets you monitor and respond to all types of engagement in a single inbox.
To streamline your Twitter engagement strategy even more, make sure the social media dashboard you choose allows you to reply as quickly as possible. The most efficient tools let you save standard replies, so you can respond to frequently posted comments or commonly asked questions with just a click or two.
Your Twitter dashboard gets bonus points if it also has automated inbox features.
When you can program your Twitter inbox to automatically archive certain generic replies or bookmark important messages for future follow-up, you can reach inbox zero even more quickly.
No matter the size of your social media team, there’s a good chance that a limited number of people are responsible for handling daily engagement. You may be able to respond (without your eyes closed!) to common questions.
But what happens when followers request information that requires research or someone else’s input?
Sure, you can shoot off an email to a colleague or send a message to your team’s chat app. But once you take the task out of your Twitter inbox, things can get complicated. You have to flag the message for follow-up and wait for a response from your colleague. Once they reply, you have to remember which DM you were talking about in the first place and find it in your inbox.
Rather than complicating your workflow, your Twitter management tool can help you complete more challenging requests efficiently— without leaving the app.
Look for a tool that lets you:
Engaging with followers on Twitter is a must, but building relationships can be time-consuming. The process can easily become clunky, especially if you don’t have a simple way to keep track of your efforts.
What if you could spend less time on engagement with better results?
To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool. With a social CRM, you can:
Growing relationships with followers is a critical task for every company. But it’s important to realize that not every Twitter thread about your business or industry will show up in your mentions.
After all, Twitter users who aren’t yet loyal fans might not think to @ you when talking about your brand—and upset customers might actively try not to mention your brand in an attempt to cover their tracks.
If you fail to monitor these conversations, your business could:
To make sure you never miss an important conversation, you need a Twitter management tool with built-in social listening features. When you take advantage of social listening, you can set up automated Twitter searches that let you keep an ear out for keywords. Look for a tool that can:
You can find tons of information on impressions and engagement by accessing Twitter’s native analytics. But this data isn’t easy to plug into reports, and it doesn’t always reflect the metrics that matter to your team.
Fortunately, some third-party tools are designed to help you monitor your progress and optimize your performance.
You need a Twitter dashboard that can:
When you want to use Twitter to grow your brand, you need an app that can do it all. Choose a Twitter management tool that can handle everything from scheduling Tweets to optimizing performance so you can get as much as possible out of this social media platform.
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