Written by Ana Gotter

February 21, 2017 at 12:00 am

Should You Hide Comments on Your Facebook Page?

We’ve all had it happen: A negative comment on Facebook Page post glares at you from the screen.

Our first instinct (or at least, mine) is to hide the negative comment or somehow bury it, so it won’t hurt the post or my business, (especially in this age where social media reputation weighs so heavily). We do, after all, have the option to hide comments on Facebook.

So, should you actually hide comments on your Facebook Page?

The short answer: sometimes yes and sometimes no.

Either way, you shouldn’t automatically hide negative comments just because they’re negative. There are pros and cons to hiding comments on Facebook, and other strategies you can use instead.

Before you hide (any more) comments on your Page, make sure you read this post.

What Types of Comments Should I Consider Hiding?

The first type of comment that will typically trigger our “hide” reflexes will be negative comments about our content or our brands. Not only do they make us automatically defensive, we also don’t want negative sentiments shared online to hurt our businesses. Because social media often acts as powerful word-of-mouth marketing, we want those comments to work in our favor.

should I hide comments on my Facebook Page?

Negative comments on social media can have very real, very serious implications for your business.

There are other types of comments you should consider hiding, too, such as:

  • Blatant spam. These comments may send users to broken links or sites with viruses and malware
  • Self-promotion from other users. One case I see the most often are users trying to put their “refer a friend and get $15.” codes on the business’s posts to rack up referral bonuses. Another is when one user posts links to their own content over and over on your own statuses, trying to generate traffic from your momentum.
  • Inappropriate content or language. This includes explicit language, sexual content, or racist, homophobic, or sexist ideas.

Pros & Cons of Hiding Comments on Facebook

The pros of hiding negative comments on your Facebook Page are clear. Ideally, you’d protect your business’s reputation and eliminate any negative sentiments from your posts.

It can actually hurt your Page if you’ve got a ton of spam in comments on every post that you don’t hide or delete. The last thing you want is someone turning your post into a hotbed of controversy that has nothing to do with the original status. Nipping all of this in the bud can benefit you.

hide comments on Facebook

This comment could potentially hurt this business; it’s pointing out flaws of the business while recommending a competitor instead.

There are cons of hiding comments on Facebook that you should consider, however. This is especially true when hiding comments that aren’t offensive and only criticize your business. If users notice (and many will), there can be a perceived loss of transparency.

Social media is all about transparency, so people may not trust you, leading to a loss of customer loyalty.

In rare cases, users who notice that you’ve deleted their comment can get angry—really angry.

This is most common when they’re already agitated and tried to complain about a product or customer service. Deleting their comment may not do you much good; they might leave you a scathing 1-star review, or very vocally take their opinion somewhere you can’t control it—like their own pages.

Though you can’t avoid fallouts with all of these so-angry-their-eyes-are-bulging-out-of-their-heads customers, reducing collateral damage is a plus.

Hiding vs. Deleting vs. Banning

When you go to hide a comment, you’ll see that you can also delete the comment or ban the user who left it.

should I hide comments on Facebook

Once you’ve hidden a comment, you can unhide it, delete it, report it, and ban the user.

Here’s what the options actually mean:

  • Hiding the Facebook comment will keep it hidden from everyone except that person and their friends. They won’t know that the comment is hidden, so you can avoid potential fallout.
  • Deleting the Facebook comment will erase it; no one will be able to see it. The user will know that the negative comment has been deleted if they go to view it again, but they won’t be notified.
  • Banning users will keep that particular user from commenting on any of your posts ever again. This is a good move for users that are unreasonable and seem to enjoy leaving negative comments every chance they get, or for users who drop spam or offensive content on your posts.

What Can You Do Instead?

Instead of jumping to hide comments on Facebook posts automatically, ask yourself whether there’s another way to resolve the situation.

Sometimes, users really are just frustrated; in these cases, remember that a bad customer experience turned into a good one can create some of our most vocal advocates for our brands in the long run.

hide comments on Facebook

Resolving issues for an unhappy customer can turn them into loyal, raving fans.

Addressing comments head-on can sometimes be the best approach. Social media thrives on transparency, and showing other users that your brand is ready to step up and resolve complaints will actively help you. If you can solve their problem publicly, other users will take notice. Lyft does this extremely well, as pictured in the example below.

hide comments on Facebook

If you can’t offer an immediate solution, reply to the comment and ask the user to move to a private message to resolve the issue. Many will be willing to do this. And if they aren’t, you still look good for having publicly attempted to get to the bottom of their complaints.

Sometimes, though, hiding is the best option. Comments that can truly hurt your business should be hidden if they can’t be addressed; it’s easier to do this if you catch the comment early, before it gets much visibility or any traction with engagement. Similarly, comments who come from users who will just stay unhappy no matter should be hidden if they’re at risk for impacting other users’ perception of you.

When You Should Always Hide Comments on Facebook

There are some cases when you should always hide comments, if not delete them or ban their creators entirely. This includes comments that:

  • Are blatantly spam
  • Are offensive or inappropriate
  • Have been reported by other users
  • Come from “trolls” or users determined to drag your name through the mud

In all of these cases, go ahead and delete the comment completely and ban the user; they’ll almost definitely bring trouble back to another thread later.

How to Hide Comments on Facebook: Tutorial

To hide comments on Facebook’s native platform, all you have to do is hover over the comment. You’ll see a drop-down arrow; when you click on it, you’ll see the option to “hide comment” or “embed.” Just click “hide comment.”

how to hide comments on Facebook

After you do this, you’ll see other options you can take, including “unhide,” “delete,” and “ban user.”

Should I hide comments on Facebook?

Agorapulse’s moderation tools make it incredibly simple to find comments that need your attention quickly. You can view all comments under the “Inbox” tab and selecting your Facebook Page. To hide a comment, click on it.

hiding facebook comments

The post and comment will be fully displayed, and you can choose to hide, bookmark, or remove comments. (Click or tap play the image below to see how it’s done.)







Once you’ve hidden a comment, you can unhide it at any time from the Agorapulse dashboard.

If you want something more automated, you can set up moderation rules that will trigger actions upon seeing certain keywords. If, for example, you don’t want a whole bunch of comments or “visitor posts” with links to external Websites or contests, set up a rule to filter out “http.”

create rule to hide spam comments


Then tell Agorapulse what you want done with any comment that features “http.” In this case, I set up the tool to bookmark, tag, and hide comments and visitor posts with that trigger.

You see the “email notification” in the above illustration? I’ve also said “yes” to receive emails each time the rule is triggered. Here’s an email I recently received about a visitor post that included a Website link.

facebook spam notification

I can then decide to keep it hidden (thanks to the rule I set up) or if for some reason, that comment/link was important, I can go into Agorapulse and “unhide” it.

Facebook management tool Agorapulse

Best Practices for Hiding Comments

In addition to all the strategies and situations discussed above, there are a few best practices to keep in mind when hiding comments on Facebook. These include:

  • Hide them early. We discussed this above briefly, but it was important enough to mention again. If you’re hiding a comment, you have a good reason; make sure you take it off display as soon as possible to mitigate any potential damage it could do.
  • Address it if other users ask. Some users (or even the original commenter) may notice the hidden comment and generate further discussion about it; since the potential loss of transparency is huge, address the issue if it comes up. Explain clearly why you hid the comment: was it offensive? Did the user have a history of leaving negative comments? If you hide a comment, you’d better have a good reason—and this is why.
  • Always consider alternative actions first. While we’ve all got an itching trigger finger when we have the opportunity to delete negative sentiments about our brand, don’t jump to hit the hide button immediately; consider what other alternatives you have, and what would be most productive. The last thing you want is users to trust you less when you had an opportunity to increase their trust further.

Final Thoughts

Hiding comments on Facebook can hurt you or help you, depending on the comment in question. In some cases, hiding comments won’t be the best move; instead, you should address the comment head-on for more productive and beneficial results. Either way, the features in Agorapulse make it easier for you to decide which action to take.

What do you think? Do you hide comments on Facebook? What types of comments do you hide? Leave us a comment and let us know what you think!

Should you hide comments on your Facebook page?

Ana Gotter

June 12, 2019

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Rivka Hodgkinson

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Ana Gotter

Ana Gotter is a freelance writer and marketing consultant specializing in social media and content marketing, though she writes on a variety of other niches and subjects. She can be contacted at anagotter.com.

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