Article refreshed March 2018.
If you’re an agency or business owner needing to manage multiple Facebook accounts, you will know how stressful it can be.
I manage six pages on Facebook and there have been times when I thought I was losing my mind. Actually losing my mind! There are now over 65 million business pages on Facebook and if you’re managing more than one of them, you will need some productivity hacks to stay sane.
Here are eight ways to manage multiple Facebook accounts without going nuts.
Facebook posts with images get 2.3 x more engagement than those without, but good graphic design is time-consuming, especially when you don’t have a graphic designer! Making an image library can also be time-consuming but once it’s done, it will save you hours of page management time.
I use Canva to create my Facebook post images and the great thing is, you can duplicate the message and change the image as seen below. Save your images in a folder for each brand and then alternate them each time you want to post an update.
Create five images for each posting scenario. For example; “Social Media Tip,” “Thought Of The Day” and “Thank You.” This makes it super-easy to manage multiple Facebook accounts.
One of the biggest problems I had when managing multiple Facebook pages was keeping the various brands and teams updated on everything. Each brand has its own set of creatives, logins, graphics, and reports. If you are managing lots of them, it can become very confusing.
Trello is a great free tool I use for managing my workflow, storing vital details, and communicating with clients. In Trello, I can create “to do” lists and assign jobs or reports to different clients, all without leaving my dashboard.
Create a standard set of boards for each client to ensure a smooth and consistent workflow for you. These may be “weekly reports,” “upcoming posts,” or “budget spend.”
If you need to manage multiple Facebook accounts, doing that will keep you on track.
I used to log in to each and every individual network to compose posts, check replies, and monitor interaction. Half my day was probably spent trying to find login details and getting locked out of accounts.
I switched my social media management to dashboards, and my productivity has soared.
Using a social media management tool like Agorapulse means that I can monitor comments, posts, private messages, and interaction in one place. That goes for Facebook, Twitter, and Instagram. No more annoying logins and bye-bye password lists on Excel!
As you can see from the screenshot below, in minutes I can switch between looking at messages for a hair salon I manage to monitoring comments on my own Facebook page.
Find a dashboard you love and upgrade to the paid multiple account version. The free one is usually only good for one set of pages. A great dashboard really is the best way to manage multiple Facebook accounts.
Very often, social media managers are either tasked with producing content or have a role in dictating its direction. So, if that’s you, I have two words for you: evergreen Content. Evergreen content can be reused over and over again on your blog and on your social networks which makes it an excellent time saving hack.
Another benefit is that evergreen content will get more views as it will be searched repeatedly as opposed to time-sensitive or event-based content, which has a shelf life. You can see a post below from my blog Charli Says which has been reused several times on Facebook. Its content is not time sensitive, does not include any dates and is still useful and valid for my fans.
If you want to reschedule the same post but don’t want it to be obvious, just change the image and the headline. It’s a two-minute job and makes your post look brand new.
One way to feel like you’re going nuts is to leave all your scheduling till the last minute, or worse still, not schedule at all.
I have a two week ahead rule for all my content and social media which means my Facebook accounts are scheduled in advance. Of course, you can always reschedule if you find a more newsworthy post or find yourself with some free time to design something different.
Using the Agorapulse calendar, I can schedule posts and tweets to go out on the days and times I want them to for each Facebook page. I can even bulk upload posts from a CSV file that I jam everything into in one swift motion. This task probably takes me three hours every two weeks. However, it saves me needing to remember to post updates each day.
The other sweet feature Agorapulse have added fairly recently is publishing categories. This queues up my evergreen content and enables a sort of programmatic social marketing―cycling it by category at a rate I specify for each Facebook page. This is so great, clients will think you’ve got a team of 10 social media managers working for you when it’s really it’s Agorapulse doing the heavy-lifting on your posting frequency metrics.
Setting up categories of evergreen content keeps posting frequency steady
Pay attention to the times you are scheduling your messages for. If you are based in Europe but your page fans are in the US, schedule for their time zone and not yours.
Marketers don’t like working on social media reports. They can take ages to produce and really cut into your creative time.
If you are managing multiple Facebook pages and producing reports on different days, you may find yourself running in circles and playing catch-up with your other tasks.
Set a day aside each week or month where you will handle all the reports for your pages. If your dashboard or social media management tool can produce super-fast reports like these, then it shouldn’t take you too long.
Different brands will have different Facebook KPIs regarding social media management. Know which metrics each page wants to see and generate reports based on those.
Envision this scenario: You are managing six pages, each has three ads running, all of them finish on the last day of the month.
That was me on that last day each month.
I used to manage my Facebook ads like that, and I would be left frantically trying to produce reports, send them to clients and design new ads to start running in their place.
While it isn’t always possible, I now run ads that will finish at different times and set myself Trello reminders to create the next set of creative.
If you prefer to spend a whole day dedicated to ads then you can simply end them all on the same date. It’s up to you.
If an ad is producing great results then extend the date and rerun it. There may be no need to replace it at all.
If you need to manage multiple Facebook accounts then automation is both your angel and your demon. Too much automation can seem robotic, non-personal and can leave you open to potential PR problems. However, that doesn’t mean we can’t use a little automated magic to manage multiple Facebook accounts. Here are some of the commands (or recipes) you could create using IFTTT:
Automation should be handled with care. Only automate from highly reliable sources or from your own blog. Saying “It wasn’t my fault” afterwards won’t cut it with fans or shareholders.
Now you have some great tips for managing multiple Facebook accounts, here are some of the things you shouldn’t be doing:
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