Growing your Twitter presence can seem a little daunting but by scheduling tweets in advance you can optimize your time and see more rapid growth.
If you’re asking yourself this question, I’ve got three main reasons for you.
1. Save time
Scheduling tweets can feel like a lot of work at first, but it can save you so much time on a day to day basis.
With “housekeeping” tweets out of the way, you can make time to interact, join that Twitter chat you’ve been meaning to check out, and search for trending topics or conversations you can be having with industry peers or customers.
2. Reach a wider audience
Scheduling tweets can take the pressure off of having to be glued to your phone or desktop at your optimal times in order to reach your audience.
It also allows you to test tweeting at times when you may not even be awake and reach people on the other side of the world from you.
3. Stay consistent
Last, but not least, scheduling tweets can help you stay consistent. Twitter moves at a faster pace than any other social media network. This means you may have to show up a little more often, which can be more of a challenge to keep up with. Scheduling your tweets in advance takes the pressure off.
Scheduling tweets can free up time so you can actively participate in the Twitter community and build a strong brand on the network.
The tweets you end up scheduling should be the ones that will drive traffic or promote your business initiatives. You can also schedule “lifestyle” type tweets to increase your exposure on the social media network. Here is a short list of tweets you can set and forget.
If you have an upcoming initiative in your business, go ahead and schedule your promotional tweets in advance.
In a recent chat I had with Twitter super star, Madalyn Sklar, she mentioned how helpful it was for her to schedule tweets promoting her weekly #TwitterSmarter Twitter chat ahead of time. Setting up these tweets ensures that the word is out about her chat without the pressure of having to remember to send these tweets out every time.
2. Evergreen content
Evergreen content is great material for scheduling tweets. You can repeatedly drive traffic back to blog articles, contact pages, mailing list sign-ups, products, or any other part of your website. Just make sure that every tweet you schedule is original– that way you can stay on the right side of Twitter’s new rules.
3. User-generated content and retweets
If you want to show extra love to your followers and fans on Twitter, try scheduling shout-outs to people posting about your brand by retweeting or reposting content they are sharing about you.
With the Agorapulse Chrome plug-in, you can schedule re-tweets directly from Twitter. Just click on the “a” symbol at the bottom of the tweet and you’ll be taken to your dashboard. From there, you can schedule your re-tweet for later. This way you can spread out the love over time.
4. Text and quote tweets
Text only tweets are not dead! Remember to sprinkle in some text-only tweets into your scheduling. Text tweets still draw engagement on Twitter, so don’t completely overlook them.
You can also schedule quote tweets in advance. Want to give them an edge? Create an image in Canva and add it to your tweet.
So we discussed what kind of tweets you should schedule. Now let’s take a look at how to do it.
You’re going to start this process by checking your Twitter analytics to see what times of the day your audience is active on Twitter. These peak times will determine when you’ll publish your most important tweets.
Use your peak times to publish value-added tweets, tweets that drive traffic back to your website or landing page, or tweets that help you engage with your audience. You can try tweeting at the general “good times to tweet” but there is nothing like actually getting to know your audience specifically. Each brand and each account is completely different and learning your specific times will only help you reach the most people in your audience.
There are many analytics tools you can use to explore what times are peaks for your particular account. Agorapulse does a great job at aggregating and presenting key information to help you determine when your tweets should go out.
After creating your tweets, and figuring out your audience peak times, you’ll want to choose a tool to help you with scheduling all those tweets.
You can technically now use Twitter (via the ads> creatives dashboard) to do so, but I love how easy Agorapulse can make the tweet scheduling process. You can schedule your tweets individually, bulk upload tweets and even queue tweets by category.
Queuing tweets into pre-set categories is such a great tool! You can create what I like to call content buckets (more like categories) and queue in tweets to go out based on the category. This lets you ensure you have a good mix of all your content.
Here’s a look at what your calendar might look like. I’ve included tweets promoting my weekly Instagram live Q&A session, links to my blog posts, and link to my Agorapulse blog posts.
You can fill this in with slots for all your quote tweets, engaging questions, and more! Mixing your content up is a key component to scheduling tweets and growing your presence like a pro. Mixing up your content will show variety, and keep your account interesting to your followers.
You can then neatly see and organize your queued tweets. Plus, you can go ahead and edit or rearrange tweets as needed.
Now that we’ve talked about how and why, here are the simple rules I follow when I set up my Twitter schedule.
1. Schedule but don’t forget about live engagement
You don’t want to come off like a robot– so please make time to go in and interact with other accounts. Reply to mentions, participate in Twitter chats, re-tweet in real time, and join conversations.
Like I mentioned earlier in the article, make sure to mix up your content. Ask questions, use text-only tweets, use some tweets with GIF’s every once in a while, and lastly try to create tweets with Twitter’s built-in tools like Moments, Twitter Polls and Lists.
Following your peak times is great but test scheduling tweets for odd hours as well.
4. Mix in some content from others
To have a well-rounded presence you should share content from other sources. This can be other industry experts, influencers, publications that make sense for your industry, and user-generated content.
5. Find the right frequency
Test different post frequencies to see how well – or not – your account does. Each account is different, so posting less often may actually be more beneficial to your brand or business.
6. Get creative and show your personality!
Take full advantage of Twitter’s 280 character limit. You can create list posts, include multiple links in one post, or just use all the room to tell longer stories.
I hope this article leaves you feeling more confident when it comes to scheduling tweets to grow your Twitter presence like a pro.
If you have any questions please leave them in a comment below! And I’d love to know how you schedule your tweets!