Whether you’re launching a new digital agency or you’re growing your social media business, you need a few essentials. Social media management experience, high-level strategic knowledge, and business savvy are all critical. But if you really want to set your agency up for success, building a solid client roster should be at the top of your to-do list.
Here are some tips to help you in doing that.
Have one client or a hundred? Either way, you need to start building your client roster by leveraging your relationship with your current customers. Try these strategies:
If you collect leads on your digital agency website, you can implement a great strategy for nurturing prospects.
But if low traffic to your site means you aren’t generating many leads, try this simple solution: Use your experience with paid social to create ads for your agency. Whether you advertise on Facebook, Instagram, Twitter, or LinkedIn, you can target your ideal customers and drive prospects to your site.
While your agency shouldn’t give away its services, offering value for free can be an effective way to build your client roster. Consider sharing a compelling case study, publishing a how-to ebook, or creating a quick-start social media guide to attract prospects. The more support you offer potential clients, the more they value your expertise. When ready to invest in social media services, they’ll be more likely to remember and trust your agency.
An effective sales pitch can turn curious prospects into retainer clients instantly. To make your pitch as appealing as possible, create a script that targets your prospects’ pain points, needs, and goals. Back up your agency’s expertise by using Agorapulse reports to demonstrate return on investment (ROI) and show examples of results you’ve generated for current clients. By having these details handy, you can respond persuasively to any objections and deliver an offer your prospects can’t resist.
As a digital agency head, you most likely participate in countless Facebook, LinkedIn, and Slack groups focused on social media management or paid social strategy. Though you might acquire a few leads in these spaces, you’re much more likely to find prospects in groups that cater to your agency’s niche.
For example, if you provide social media services for landscaping companies, try joining groups for those business owners. Add value by answering marketing questions and offering social media advice as you build out your network.
Your agency could easily be the best in the business. But if your prospects don’t know that you’re paving the way, they might never become your clients. To elevate your business, take steps to position your social media agency as an industry leader.
Make a plan to appear on relevant podcasts, speak at industry conferences, and publish guest blog posts. As you share your expertise and promote your business, you can generate greater brand awareness and more leads for your agency.
If your social media agency could use more exposure, a positive public relations campaign can put you in the spotlight.
Contract an experienced PR professional to craft and promote a compelling story about your agency. Your agency has plenty of interesting tales, such as your agency’s fascinating origin story to establishing connections with the local community. With an effective PR push, you can transform from an unknown to an in-demand agency quickly.
Leveraging relationships can help you find new prospects, especially when you make a point of connecting with other companies. Consider working with complementary businesses and partnering to promote each other. For example, you could form a strategic partnership with digital agencies that offer services your agency doesn’t, such as email marketing or paid search. With this type of “preferred partner” relationship, you’ll gain even more opportunities to sign new clients.
Recommending partner agencies can expand your client roster, but you shouldn’t let this strategy impede larger growth goals. Naturally, scaling your agency can be tough if you only offer a single service.
To attract more clients, consider expanding your team or offering more services. If you focus on Facebook management, consider bringing on team members specializing in related services like Facebook Ads or Instagram strategy. By adding more social media specialists to your team, you can give your agency a boost and create more opportunities for new client acquisition.
Building a successful social media agency can be incredibly rewarding, especially when you make a solid plan to scale. With an ever-growing client roster, an extraordinary team, and a solid business plan, you can even set your sights on becoming the go-to digital agency in your industry.
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