Searching for an alternative to Hootsuite? Look no further than this article! We’re digging into each top Hootsuite alternative for more efficient social media management.
1. Best Hootsuite Alternative: Agorapulse
Agorapulse stands out as the best Hootsuite alternative. It ranks as one of the top social media management tools on G2 and TrustRadius. With a comprehensive suite of tools for social media management, Agorapulse is favored for its user-friendly interface, powerful analytics and reporting, and responsive customer support.
Platforms supported: Facebook, TikTok, X, Instagram, LinkedIn, YouTube, Google Business, and soon, Pinterest
Best for: Mid-sized businesses and agencies seeking an all-in-one solution for social media management with strong analytics and social listening tools
Agorapulse feature highlights
What customers love most about Agorapulse:
- Unified social inbox
- Intuitive publishing
Plan, collaborate, and schedule content for all your social channels. Approval workflows allow you to collaborate and get client approvals easily. Its AI writing assistant helps you write social media posts faster.
- Posts are automatically created with UTM links, so you can track your success. Comprehensive analytics and reporting tools, including an integration with your Google Analytics data, provide deep insights into social media performance.
- Social listening features provide discovery of trends and insights about your brand and competitors.
- Award-winning customer service, so you always get fast, friendly support in industry-record time.
Pros: Agorapulse shines with its intuitive interface, detailed analytics, and responsive customer support. Stand-out features include the shared calendars, approval workflows, and custom labels/tagging system. The social media ROI tool enables users to prove the real business value of social media efforts.
Cons: The platform’s limited third-party integrations can be a drawback for some users.
Hootsuite vs Agorapulse
Agorapulse outperforms Hootsuite in terms of inbox management, user experience, and custom service. Its analytics are more detailed. The platform is also more user-friendly. Moreover, Agorapulse outshines Hootsuite in terms of price, particularly for companies looking to scale. If you require more than one user account, Agorapulse is the better option for your wallet.
- Can add up to 3 social profiles
- Schedule up to ten posts
- $49 per user/month (annually)
- Includes 10 social profiles
- $10/mo per additional social profiles
- Unlimited post scheduling
- White label reporting
- Google Analytics integration
- Social media inbox
- Basic reporting
- $79 per user per month (annually)
All of the above and:
- Instagram grid view and product tagging
- Pulse Link in bio
- Basic ad comment monitoring
- Canva integration
- Calendar notes
- Social listening for Instagram and YouTube
- X threads scheduling
- Priority email and chat support
$119 per user per month (annually)
All of the above and:
- Content library
- 5 shared calendars
- Bulk publishing
- Content queues
- Advanced spam management
- Automated inbox assistant
- Saved replies
- Inbox bulk actions
- Publishing content labels
- Advanced reporting
You’ll have to contact them for pricing.
All of the above and:
- Unlimited social profiles
- Unlimited shared calendars
- Priority email, chat and phone support
- Dedicated account manager
- Quarterly business reviews
- Single sign on (SSO)
Overall, Agorapulse is the best Hootsuite alternative for agencies and mid-market businesses looking to streamline their social media management due to its excellent customer support and advanced features for a cost-effective price.
2. Hootsuite Alternative: Buffer
Buffer has evolved into a formidable competitor to Hootsuite. It focuses on simplicity in social media management.
Platforms supported: Facebook, X, LinkedIn, Instagram, Pinterest, TikTok, Mastodon, Shopify, LinkedIn, Google My Business
Best for: Ideal for small businesses, solopreneurs, and anyone seeking a straightforward social media management tool
Buffer feature highlights
- Post tagging
- AI assistant for writing posts
- One of the few social media management tools that integrates with Mastodon
Pros: Buffer is known for its user-friendly interface, efficient scheduling options, and versatile post creation tools.
Cons: The platform’s analytics and reporting isn’t as comprehensive compared to Hootsuite.
Hootsuite vs Buffer
Buffer offers a smoother learning curve and a more intuitive user interface than Hootsuite does. It’s also more economical than Hootsuite and offers more platforms to connect to.
Free plan is available. Paid plans start at $5/month per social channel for individuals and $10/month per social channel for teams. Get a solid overview of Buffer pricing.
3. Hootsuite alternative: Later
Later, a visually oriented social media management tool, excels in curating and scheduling content, particularly for Instagram.
Platforms supported: Instagram, Facebook, X, TikTok, LinkedIn, and Pinterest
Best for: Brands and marketers focusing on visually rich content, especially for Instagram
Later feature highlights
- Offers a visual content calendar and intuitive scheduling tools
- Has a Linkin.bio feature
- Later for Creators feature to connect creators with brands (still in beta)
- User-friendly interface, especially beneficial for Instagram-focused marketing
Pros: Strong visual content planning tools, excellent for Instagram strategy, and easy to use
Cons: Its functionalities for platforms other than Instagram are limited compared to Hootsuite. There is also a limit to the number of posts you can schedule unless you are on the advanced plan.
Hootsuite vs Later
Later’s focus on visual planning and Instagram makes it a superior choice for businesses with a heavy visual content focus. Its user interface is more streamlined than Hootsuite’s.
Pricing: A free plan is available. Paid plans start at $20.83/month when billed annually.
4. Hootsuite Alternative: Loomly
Loomly positions itself as a versatile tool for social media marketing, focusing on ease of use and collaborative features. It’s particularly popular among small marketing agencies, businesses, and freelance social media managers, making it a good alternative to Hootsuite.
Platforms supported: Facebook, X, Instagram, Pinterest, LinkedIn, Snapchat, and Google My Business
Best for: Small to medium-sized businesses seeking a focus on content creation and team collaboration
Loomly feature highlights
- Giphy, Google Drive, and Unsplash integrations
- Sponsored posts
- RSS feeds
Pros: User-friendly, excellent for team collaboration, and helpful for content creation and planning
Cons: Compared to Hootsuite, Loomly falls short in social listening features.
Hootsuite vs Loomly
Loomly’s strengths lie in content creation support and team collaboration. It’s more suitable for businesses that prioritize these aspects over Hootsuite’s broader feature set.
No free plan available. The base plan starts at $32/month when billed annually.
5. Hootsuite Alternative: Metricool
Metricool is a versatile tool designed for analyzing, managing, and growing digital presence. But is it a good alternative to Hootsuite?
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Twitch, and Google My Business
Best for: Businesses and marketers prioritizing in-depth analytics and cost-effectiveness
Metricool feature highlights
- Integrates with CMS platforms such as WordPress, Joomla, and Wix
- Includes ad management features for comprehensive campaign planning
- White-labeling available
- Can connect to Google Ads and Looker Studio accounts
Pros: Comprehensive analytics, affordability, and a broad range of tools for data-driven marketing
Cons: Its interface can be overwhelming, especially for new users. You also cannot connect more than 50 social profiles, not even on the enterprise plan.
Hootsuite vs Metricool
Metricool offers more detailed analytics than Hootsuite at a more affordable price point. So, it makes a strong Hootsuite alternative for businesses focused on data.
A free plan is available. Paid plans start at $18/month when paid annually.
6. Hootsuite Alternative: Sendible
Sendible is a comprehensive platform for managing social media at scale.
Platforms supported: Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Google My Business
Best for: Ideal for smaller agencies managing multiple accounts
Sendible feature highlights
- Content and hashtag library
- Integrated social inbox
- UTM tracking
- Google Drive and Dropbox integration available
Pros: Robust integration options, and effective for team collaboration. It can also can be white-labeled.
Cons: The learning curve might be steep for some users compared to Hootsuite. The content libraries and UTM tracking features are only available on the White Label plan, which is $270/month when billed annually.
Hootsuite vs Sendible
Sendible has much better customer support than Hootsuite. However, Hootsuite has more platform connections available. Sendible doesn’t include Pinterest. Sendible also does not have a plan available that offers unlimited post scheduling. The limit tops out at 300, even on the highest plan.
TikTok scheduling with Sendible isn’t the best. Sometimes, it will take up to 30 minutes to process a single post.
That being said, Sendible is much more budget-friendly if you need more than one user account. Hootsuite doesn’t offer this unless you are on the Team plan, which is $249/month.
It starts at $25/month when billed annually for the freelancer plan, which includes 1 user account and 6 social profiles. For more than 6 social profiles, you need to move to the Traction plan, which is $76/month.
7. Hootsuite Alternative: SocialBee
SocialBee is known for its unique focus on content recycling and management and its cost-effectiveness.
Platforms supported: Facebook, X, LinkedIn, Instagram, Google My Business, and Pinterest
Best for: Small businesses and solopreneurs who need a simple yet effective tool for content management
SocialBee feature highlights
- Specializes in content categorization and evergreen content recycling
- Hashtag collection
- AI image generation
- Pocket integration
Pros: Efficient content recycling feature, affordability, and user-friendly design
Cons: Lacks advanced features like social listening or monitoring, which are present in Hootsuite
Hootsuite vs SocialBee
Socialbee’s focus on content recycling and categorization makes it a standout choice for businesses looking to maximize their content lifecycle.
Pricing: No free plan available. Starts at $24/month when billed annually.
8. Hootsuite Alternative: SocialPilot
SocialPilot positions itself as a budget-friendly social media scheduling and analytics tool.
Platforms supported: Facebook, X, LinkedIn, Instagram, Pinterest, TikTok, YouTube, and Google My Business
Best for: Suited for small businesses and digital agencies that need a budget-friendly yet comprehensive social media management tool
SocialPilot feature highlights
- Bulk scheduling through .csv uploads
- Social inbox
- Provides post analytics and downloadable PDF reports
Pros: Affordable pricing, bulk scheduling capabilities, and comprehensive analytic
Cons: The platform’s collaboration features are somewhat limited compared to Hootsuite. SocialPilot also lacks any social listening or monitoring features.
Hootsuite vs SocialPilot
With its focus on affordability and bulk scheduling, SocialPilot is a strong alternative for small businesses and agencies looking for a cost-effective tool.
No free plan available here. Plans start at $25.50/month when paid annually. This includes 10 social media accounts and one user. For access to some of the more advanced features like client approvals you need to pay for the Agency plan, which is $85/month. But it’s still cheaper than Hootsuite.
9. Hootsuite Alternative: Sprout Social
Sprout Social is a high-end social media management platform (that comes with a high price tag, too).
Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube
Best for: Larger businesses or enterprises needing a full-featured social media management solution
Sprout Social feature highlights
- Inbox rule builder
- Asset management library
- Gather CSAT and NPS survey data
- Saved replies
Pros: Offers a full suite of features, which makes it a comprehensive tool for enterprise organizations
Cons: The cost can be prohibitive for smaller businesses. It might offer more features than necessary for simple social media tasks. Some features, such as content libraries or external approvals, aren’t available unless you purchase the Advanced plan. That starts at $499/month.
Hootsuite vs Sprout Social
Sprout Social’s advanced features, particularly in social listening and available integrations, make it a preferred choice for larger organizations or those needing a more detailed approach than Hootsuite. However, Agorapulse still has a higher rating on G2 than both Hootsuite and Sprout Social, which makes Agorapulse a better alternative to Hootsuite.
Sprout Social pricing
Sprout Social does not have a free plan. The lowest tier plan available is the Standard plan, which starts at $249/month when billed annually, and each additional user is another $199/month.
10. Hootsuite Alternative: Tailwind
Tailwind is specifically tailored for visual-focused platforms like Pinterest and Instagram, providing unique tools for these platforms.
Platforms supported: Pinterest, Instagram and Facebook
Best for: Businesses and influencers focusing primarily on visual content on Instagram and Pinterest
Tailwind feature highlights
- Specializes in scheduling and analytics for Pinterest and Instagram
- Offers content discovery tools and hashtag suggestions
- Tailwind Create feature helps in generating customized posts quickly
- Email marketing feature
Pros: Excellent for visual content planning, particularly on Pinterest and Instagram
Cons: Limited in terms of platform support with only three social networks available
Hootsuite vs Tailwind
Tailwind’s niche focus on Pinterest and Instagram makes it a better choice for businesses prioritizing these platforms. Tailwind offers tools and insights not available on Hootsuite.
It offers a free plan that includes 1 account and 20 posts a month. Paid plans start at $14.99/month when billed annually.
11. Hootsuite Alternative: Zoho Social
Zoho Social is a versatile tool within the Zoho suite for all in one social media management.
Platforms supported: Facebook, X, Instagram, LinkedIn, Mastodon, YouTube, Pinterest and Google My Business
Best for: Businesses looking for an integrated solution within the Zoho ecosystem, offering a simpler alternative to Hootsuite’s extensive feature set
Zoho Social feature highlights
- Social media calendar and scheduling
- Canva integration
- Integrates with Facebook and LinkedIn Lead ads
Pros: Works with other Zoho products such as Zoho CRM and Zoho Desk
Cons: Some features might be less advanced compared to Hootsuite, particularly in social listening. There also isn’t an RSS feed, which Hootsuite has. The social inbox also doesn’t connect to all social platforms, it only includes Facebook, X, Instagram, and YouTube.
Hootsuite vs Zoho Social
Zoho Social’s integration with the broader Zoho ecosystem makes it an attractive option for businesses already using Zoho products. It’s a user-friendly and cost-effective alternative to Hootsuite.
Zoho Social pricing
It starts at $13/month for the Standard plan. There is no free plan available for Zoho Social.
Which Hootsuite Alternative Will You Choose?
The key takeaway for businesses is that it all comes down to choosing a tool that aligns not just with their current needs but also their growth trajectory and long-term goals.
While some of the platforms available may prioritize advanced analytics and reporting, others might find value in content creation support or budget-friendly solutions. The diversity in these platforms ensures that there is a tool out there that fits just right for every social media management need.
By exploring all of the alternatives to Hootsuite that are available you can be sure to find a tool that will help you elevate your social media presence and connect effectively with your audience.