11 of the Best Hootsuite Alternatives

Searching for an alternative to Hootsuite? Look no further than this article! We’re digging into each top Hootsuite alternative for more efficient social media management.

1. Best Hootsuite Alternative: Agorapulse

Agorapulse stands out as the best Hootsuite alternative. It ranks as one of the top social media management tools on G2 and TrustRadius. With a comprehensive suite of tools for social media management, Agorapulse is favored for its user-friendly interface, powerful analytics and reporting, and responsive customer support.

Platforms supported: Facebook, TikTok, X, Instagram, LinkedIn, YouTube, Google Business, and soon, Pinterest

Best for: Mid-sized businesses and agencies seeking an all-in-one solution for social media management with strong analytics and social listening tools

Agorapulse feature highlights

What customers love most about Agorapulse:

1. Unified social inbox
2. Intuitive publishing
   Plan, collaborate, and schedule content for all your social channels. Approval workflows allow you to collaborate and get client approvals easily. Its AI writing assistant helps you write social media posts faster.
3. Posts are automatically created with UTM links, so you can track your success. Comprehensive analytics and reporting tools, including an integration with your Google Analytics data, provide deep insights into social media performance.
4. Social listening features provide discovery of trends and insights about your brand and competitors.
5. Award-winning customer service, so you always get fast, friendly support in industry-record time.

Pros: Agorapulse shines with its intuitive interface, detailed analytics, and responsive customer support. Stand-out features include the shared calendars, approval workflows, and custom labels/tagging system. The social media ROI tool enables users to prove the real business value of social media efforts.

Cons: The platform’s limited third-party integrations can be a drawback for some users.

Hootsuite vs Agorapulse

Agorapulse outperforms Hootsuite in terms of inbox management, user experience, and custom service. Its analytics are more detailed. The platform is also more user-friendly. Moreover, Agorapulse outshines Hootsuite in terms of price, particularly for companies looking to scale. If you require more than one user account, Agorapulse is  the better option for your wallet.

Read: The REAL Hootsuite pricing revealed

Agorapulse pricing

Agorapulse has five plans available: Free, Standard, Premium, Advanced, and Custom. A free trial available for 30 days lets you see whether Agorapulse is right for your business.

Free Plan

• $0/month
• Can add up to 3 social profiles
• Schedule up to ten posts

Standard Plan

• $49 per user/month (annually)
• Includes 10 social profiles
• $10/mo per additional social profiles
• Unlimited post scheduling
• White label reporting
• Google Analytics integration
• Social media inbox
• Basic reporting

Professional

• $79 per user per month (annually)

All of the above and:

• Instagram grid view and product tagging
• Pulse Link in bio
• Basic ad comment monitoring
• Canva integration
• Calendar notes
• Social listening for Instagram and YouTube
• X threads scheduling
• Priority email and chat support

Advanced

$119 per user per month (annually)

All of the above and:

• Content library
• 5 shared calendars
• Bulk publishing
• Content queues
• Advanced spam management
• Automated inbox assistant
• Saved replies
• Inbox bulk actions
• Publishing content labels
• Advanced reporting

Custom

You’ll have to contact them for pricing.

All of the above and:

• Unlimited social profiles
• Unlimited shared calendars
• Priority email, chat and phone support
• Dedicated account manager
• Quarterly business reviews
• Single sign on (SSO)

Overall, Agorapulse is the best Hootsuite alternative for agencies and mid-market businesses looking to streamline their social media management due to its excellent customer support and advanced features for a cost-effective price.

Read more: Agorapulse vs Hootsuite vs. Sprout Social

2. Hootsuite Alternative: Buffer

Buffer has evolved into a formidable competitor to Hootsuite. It focuses on simplicity in social media management.

Platforms supported: Facebook, X, LinkedIn, Instagram, Pinterest, TikTok, Mastodon, Shopify, LinkedIn, Google My Business

Best for: Ideal for small businesses, solopreneurs, and anyone seeking a straightforward social media management tool

Buffer feature highlights

• Post tagging
• AI assistant for writing posts
• One of the few social media management tools that integrates with Mastodon

Pros: Buffer is known for its user-friendly interface, efficient scheduling options, and versatile post creation tools.

Cons: The platform’s analytics and reporting isn’t as comprehensive compared to Hootsuite.

Hootsuite vs Buffer

Buffer offers a smoother learning curve and a more intuitive user interface than Hootsuite does. It’s also more economical than Hootsuite and offers more platforms to connect to.

Buffer pricing

Free plan is available. Paid plans start at $5/month per social channel for individuals and $10/month per social channel for teams. Get a solid overview of Buffer pricing.

3. Hootsuite alternative: Later

Later, a visually oriented social media management tool, excels in curating and scheduling content, particularly for Instagram.

Platforms supported: Instagram, Facebook, X, TikTok, LinkedIn, and Pinterest

Best for: Brands and marketers focusing on visually rich content, especially for Instagram

Later feature highlights

• Offers a visual content calendar and intuitive scheduling tools
• Has a Linkin.bio feature
• Later for Creators feature to connect creators with brands (still in beta)
• User-friendly interface, especially beneficial for Instagram-focused marketing

Pros: Strong visual content planning tools, excellent for Instagram strategy, and easy to use

Cons: Its functionalities for platforms other than Instagram are limited compared to Hootsuite. There is also a limit to the number of posts you can schedule unless you are on the advanced plan.

Hootsuite vs Later

Later’s focus on visual planning and Instagram makes it a superior choice for businesses with a heavy visual content focus. Its user interface is more streamlined than Hootsuite’s.

Pricing: A free plan is available. Paid plans start at $20.83/month when billed annually.

4. Hootsuite Alternative: Loomly

Loomly positions itself as a versatile tool for social media marketing, focusing on ease of use and collaborative features. It’s particularly popular among small marketing agencies, businesses, and freelance social media managers, making it a good alternative to Hootsuite.

Platforms supported: Facebook, X, Instagram, Pinterest, LinkedIn, Snapchat, and Google My Business

Best for: Small to medium-sized businesses seeking a focus on content creation and team collaboration

Loomly feature highlights

• Giphy, Google Drive, and Unsplash integrations
• Sponsored posts
• RSS feeds

Pros: User-friendly, excellent for team collaboration, and helpful for content creation and planning

Cons: Compared to Hootsuite, Loomly falls short in social listening features.

Hootsuite vs Loomly

Loomly’s strengths lie in content creation support and team collaboration. It’s more suitable for businesses that prioritize these aspects over Hootsuite’s broader feature set.

Loomly pricing

No free plan available. The base plan starts at $32/month when billed annually.

5. Hootsuite Alternative: Metricool

Metricool is a versatile tool designed for analyzing, managing, and growing digital presence. But is it a good alternative to Hootsuite?

Platforms supported: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Twitch, and Google My Business

Best for: Businesses and marketers prioritizing in-depth analytics and cost-effectiveness

Metricool feature highlights

• Integrates with CMS platforms such as WordPress, Joomla, and Wix
• Includes ad management features for comprehensive campaign planning
• White-labeling available
• Can connect to Google Ads and Looker Studio accounts

Pros: Comprehensive analytics, affordability, and a broad range of tools for data-driven marketing

Cons: Its interface can be overwhelming, especially for new users. You also cannot connect more than 50 social profiles, not even on the enterprise plan.

Hootsuite vs Metricool

Metricool offers more detailed analytics than Hootsuite at a more affordable price point. So, it makes a strong Hootsuite alternative for businesses focused on data.

Metricool pricing

A free plan is available. Paid plans start at $18/month when paid annually.

6. Hootsuite Alternative: Sendible

Sendible is a comprehensive platform for managing social media at scale.

Platforms supported: Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Google My Business

Best for: Ideal for smaller agencies managing multiple accounts

Sendible feature highlights

• Content and hashtag library
• Integrated social inbox
• UTM tracking
• Google Drive and Dropbox integration available

Pros: Robust integration options, and effective for team collaboration. It can also can be white-labeled.

Cons: The learning curve might be steep for some users compared to Hootsuite. The content libraries and UTM tracking features are only available on the White Label plan, which is $270/month when billed annually.

Hootsuite vs Sendible

Sendible has much better customer support than Hootsuite. However, Hootsuite has more platform connections available. Sendible doesn’t include Pinterest. Sendible also does not have a plan available that offers unlimited post scheduling. The limit tops out at 300, even on the highest plan.

TikTok scheduling with Sendible isn’t the best. Sometimes, it will take up to 30 minutes to process a single post.

That being said, Sendible is much more budget-friendly if you need more than one user account. Hootsuite doesn’t offer this unless you are on the Team plan, which is $249/month.

Sendible pricing

It starts at $25/month when billed annually for the freelancer plan, which includes 1 user account and 6 social profiles. For more than 6 social profiles, you need to move to the Traction plan, which is $76/month.

7. Hootsuite Alternative: SocialBee

SocialBee is known for its unique focus on content recycling and management and its cost-effectiveness.

Platforms supported: Facebook, X, LinkedIn, Instagram, Google My Business, and Pinterest

Best for: Small businesses and solopreneurs who need a simple yet effective tool for content management

SocialBee feature highlights

• Specializes in content categorization and evergreen content recycling
• Hashtag collection
• AI image generation
• Pocket integration

Pros: Efficient content recycling feature, affordability, and user-friendly design

Cons: Lacks advanced features like social listening or monitoring, which are present in Hootsuite

Hootsuite vs SocialBee

Socialbee’s focus on content recycling and categorization makes it a standout choice for businesses looking to maximize their content lifecycle.

Pricing: No free plan available. Starts at $24/month when billed annually.

8. Hootsuite Alternative: SocialPilot

SocialPilot positions itself as a budget-friendly social media scheduling and analytics tool.

Platforms supported: Facebook, X, LinkedIn, Instagram, Pinterest, TikTok, YouTube, and Google My Business

Best for: Suited for small businesses and digital agencies that need a budget-friendly yet comprehensive social media management tool

SocialPilot feature highlights

• Bulk scheduling through .csv uploads
• Social inbox
• Provides post analytics and downloadable PDF reports

Pros: Affordable pricing, bulk scheduling capabilities, and comprehensive analytic

Cons: The platform’s collaboration features are somewhat limited compared to Hootsuite. SocialPilot also lacks any social listening or monitoring features.

Hootsuite vs SocialPilot

With its focus on affordability and bulk scheduling, SocialPilot is a strong alternative for small businesses and agencies looking for a cost-effective tool.

SocialPilot pricing

No free plan available here. Plans start at $25.50/month when paid annually. This includes 10 social media accounts and one user. For access to some of the more advanced features like client approvals you need to pay for the Agency plan, which is $85/month. But it’s still cheaper than Hootsuite.

9. Hootsuite Alternative: Sprout Social

Sprout Social is a high-end social media management platform (that comes with a high price tag, too).

Platforms supported: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube

Best for: Larger businesses or enterprises needing a full-featured social media management solution

Sprout Social feature highlights

• Inbox rule builder
• Asset management library
• Gather CSAT and NPS survey data
• Saved replies

Pros: Offers a full suite of features, which makes it a comprehensive tool for enterprise organizations

Cons: The cost can be prohibitive for smaller businesses. It might offer more features than necessary for simple social media tasks. Some features, such as content libraries or external approvals, aren’t available unless you purchase the Advanced plan. That starts at $499/month.

Read more: How Much Does Sprout Social Really Cost?

Hootsuite vs Sprout Social

Sprout Social’s advanced features, particularly in social listening and available integrations, make it a preferred choice for larger organizations or those needing a more detailed approach than Hootsuite. However, Agorapulse still has a higher rating on G2 than both Hootsuite and Sprout Social, which makes Agorapulse a better alternative to Hootsuite.

Sprout Social pricing

Sprout Social does not have a free plan. The lowest tier plan available is the Standard plan, which starts at $249/month when billed annually, and each additional user is another $199/month.

10. Hootsuite Alternative: Tailwind

Tailwind is specifically tailored for visual-focused platforms like Pinterest and Instagram, providing unique tools for these platforms.

Platforms supported: Pinterest, Instagram and Facebook

Best for: Businesses and influencers focusing primarily on visual content on Instagram and Pinterest

Tailwind feature highlights

• Specializes in scheduling and analytics for Pinterest and Instagram
• Offers content discovery tools and hashtag suggestions
• Tailwind Create feature helps in generating customized posts quickly
• Email marketing feature

Pros: Excellent for visual content planning, particularly on Pinterest and Instagram

Cons: Limited in terms of platform support with only three social networks available

Hootsuite vs Tailwind

Tailwind’s niche focus on Pinterest and Instagram makes it a better choice for businesses prioritizing these platforms. Tailwind offers tools and insights not available on Hootsuite.

Tailwind pricing

It offers a free plan that includes 1 account and 20 posts a month. Paid plans start at $14.99/month when billed annually.

11. Hootsuite Alternative: Zoho Social

Zoho Social is a versatile tool within the Zoho suite for all in one social media management.

Platforms supported: Facebook, X, Instagram, LinkedIn, Mastodon, YouTube, Pinterest and Google My Business

Best for: Businesses looking for an integrated solution within the Zoho ecosystem, offering a simpler alternative to Hootsuite’s extensive feature set

Zoho Social feature highlights

• Social media calendar and scheduling
• Canva integration
• Integrates with Facebook and LinkedIn Lead ads

Pros: Works with other Zoho products such as Zoho CRM and Zoho Desk

Cons: Some features might be less advanced compared to Hootsuite, particularly in social listening. There also isn’t an RSS feed, which Hootsuite has. The social inbox also doesn’t connect to all social platforms, it only includes Facebook, X, Instagram, and YouTube.

Hootsuite vs Zoho Social

Zoho Social’s integration with the broader Zoho ecosystem makes it an attractive option for businesses already using Zoho products. It’s a user-friendly and cost-effective alternative to Hootsuite.

Zoho Social pricing

It starts at $13/month for the Standard plan. There is no free plan available for Zoho Social.

Which Hootsuite Alternative Will You Choose?

The key takeaway for businesses is that it all comes down to choosing a tool that aligns not just with their current needs but also their growth trajectory and long-term goals.

While some of the platforms available may prioritize advanced analytics and reporting, others might find value in content creation support or budget-friendly solutions. The diversity in these platforms ensures that there is a tool out there that fits just right for every social media management need.

By exploring all of the alternatives to Hootsuite that are available you can be sure to find a tool that will help you elevate your social media presence and connect effectively with your audience.

Want to see if Agorapulse is right for your business? Give it a try for free. No strings attached.