How to Build an ROI-driven Content Strategy for Your B2B Business

How to Build an ROI-driven Content Strategy for Your B2B Business
Your Fast Pass to leveling up your digital marketing agency.

Key Take-aways

  • Assess the situation
  • Measure your investments
  • Measure your return
  • Map your sales process
  • Feed the process

Our Guest

Amanda has been working in the digital marketing space since 2009.

She works with businesses in the UK and Ireland helping them develop and implement strategies and campaigns.
Specialising in social media, digital marketing, business challenges and ROI, Amanda has tailored a talk to showcase the best way to build an ROI-driven content strategy for B2B businesses.

About the session

Discover more webinars

Alex Tiago
and Arnaud Burucoa

Discover Agorapulse: Live Demo + Q&A

Jacob Hilpertshauser and Evik Tranova

Understanding Social Listening: A Practical Guide

Jacob Hilpertshauser and Evik Tranova

Workflows That Work For You

Jacob Hilpertshauser and Evik Tranova

Unlocking the Benefits of Competitive Benchmarking

Sébastien Gendreau - VP Product at Agorapulse and Axel Vanacker - Lead Product Manager at Agorapulse

Inside Agorapulse: What's Next in 2025

Lubna Quraishi, Head of Marketing at Teamwork.com

From Revenue Growth to Actual Profits in 3 Simple Steps

  

The AI Revolution Is Here - How Should Marketing Agencies Respond?

Antonio Reyes,

How Agencies Can Help Businesses Thrive on TikTok

Juntae DeLane,

Driving More Revenue From Managed Social Media Services

Jacob Hilpertshauser, Product Marketing Specialist, Agorapulse / Sezgin Hergul,Senior Product Marketing Manager, Agorapulse

Best Practices - Retail Social Media Management

Anne Popolizio

Beyond Boosted Posts: A Paid Social Primer for Organic SMMs Who Need to Run Ads that Sell

Amanda Robinson

Mastering Facebook Advertising: A Guide for Multi-Location Businesses

Jenn Herman,

How to Track Conversions and Revenue from Instagram

Mark Wallrapp

Exploring TikTok’s Advertising Platform & Certification Options

Maryna Burushkina

Advanced Advertising Strategies for the Cookieless Era

Matthew McGrory

How To Streamline & Monetize Comment Moderation Using AI

Jim Williams

Are We Investing Too Much In Marketing Technology?

Emeric Ernoult, CEO @Agorapulse / Jacob Hilpertshauser, Product Marketing Specialist @Agorapulse

How to Start Proving
the ROI of Your Social Media

Hani Mourra

Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

Larry Kim

How To Leverage First Party Data In A Cookieless World

Kira Green

The Future of Agency Social Media Management: A Deep Dive

Mike Allton

How To Drive More Measurable Results From Instagram

  

Podcasters Should NOT Repurpose Content on Social Media

Carol Spieckerman

Social Pulse Summit: Retail Edition

  

5 Automated Marketed Services Any Agency Can Provide Clients

  

How To Build Newsletters That Actually Generate Revenue

  

How To Power Up Your eCommerce Marketing

  

How To Use AI To Create Stunning Social Media Videos For Retail Marketing

  

Measuring ROI in Influencer Marketing: Metrics & Evaluation

Agorapulse

The Great Debate GTM: Sales v. Marketing

  

Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy

  

The Impact of AI: Is Your Job at Risk?”

  

Competitive Advantage: Assessing AI's Value for CMOs

  

How E-Commerce Brands are Using Facebook Ads to Drive Online Sales

Amanda Robinson, Jon Loomer, Andrea Vahl, Amanda Bond

Do Facebook Ads Still Matter?

Mark Kilens

The Marriage of Money and Marketing: 5 Tips for a Successful Union

Darryl Praill

How to Build Your Budget Around Performance: A CMO Perspective

Theresa Anderson

Higher Ed and the Importance of Social Listening

Darryl Praill

Social Media ROI Real-World Data: Case Studies

Darryl Praill

Social Pulse Summit: ROI Edition

Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Darryl Praill

Organic Social Media: Is it a Marketing Channel or Not?

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Dana Malstaff

How Social Media Teams Can Use Communities to Drive Growth

Kelley (Noble) Mirabella

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Chris Penn

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Jessika Phillips

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Michael Brenner

Look Back at 2022, Look Ahead to 2023

Mark Brohan

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Wave Wyld

It’s Time for TikTok to be in your Revenue Plan

Ardath Albee

The Battle for Attention: Engagement in a Content Fatigued World

Blake Vita

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Devin Reed

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Sangram Vajre

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Brie E Anderson

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics
In partnership withewebinar