How to Build an ROI-driven Content Strategy for Your B2B Business

How to Build an ROI-driven Content Strategy for Your B2B Business
Your Fast Pass to leveling up your digital marketing agency.

Key Take-aways

  • Assess the situation
  • Measure your investments
  • Measure your return
  • Map your sales process
  • Feed the process

Our Guest

Amanda has been working in the digital marketing space since 2009.

She works with businesses in the UK and Ireland helping them develop and implement strategies and campaigns.
Specialising in social media, digital marketing, business challenges and ROI, Amanda has tailored a talk to showcase the best way to build an ROI-driven content strategy for B2B businesses.

About the session

Discover more webinars

Darryl Praill

How Social Media Teams Can Use Communities to Drive Growth

Darryl Praill

Social Pulse Summit: ROI Edition

Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Darryl Praill

Organic Social Media: Is it a Marketing Channel or Not?

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Darryl Praill

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Darryl Praill

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Theresa Anderson

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Darryl Praill

The eCommerce Marketing Rockstar Summit

Darryl Praill

Look Back at 2022, Look Ahead to 2023

Theresa Anderson

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

The Battle for Attention: Engagement in a Content Fatigued World

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics