Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

If high prices, lower consumer spending, and the possibility of a recession are weighing on your mind as we approach the holiday season, you are not alone. Recent research suggests that consumers are planning to purchase nearly 40% less in response to inflation. Given November and December makeup 20% of annual retail sales, that is going to hurt. Ouch.

Never fear. All hope is not lost for e-commerce brands hoping for a big boost before the clock strikes Q1 — if they can quickly adapt to consumers’ new priorities. All you have to do is promote the right messaging, at the right time, in all the places where your customers are consuming content. Easy, right?

Okay, maybe not quite that easy. But never fear! We have got just the thing to help you out. Join us as we take a closer look at what you can do to increase your chances of getting a piece of the $960B consumers will spend this season.

Sign up and you’ll learn:

  • Identify top channels to acquire customers at the busiest time of year
  • Optimize your existing online presence to maximize conversions
  • Produce compelling messaging that speaks to price-sensitive consumers
  • Monitor the right metrics in real-time to assess your performance

Darryl Praill, CMO

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Beat inflation woes with tips to drive Q4 e-commerce sales

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