If high prices, lower consumer spending, and the possibility of a recession are weighing on your mind as we approach the holiday season, you are not alone. Recent research suggests that consumers are planning to purchase nearly 40% less in response to inflation. Given November and December makeup 20% of annual retail sales, that is going to hurt. Ouch.
Never fear. All hope is not lost for e-commerce brands hoping for a big boost before the clock strikes Q1 — if they can quickly adapt to consumers’ new priorities. All you have to do is promote the right messaging, at the right time, in all the places where your customers are consuming content. Easy, right?
Okay, maybe not quite that easy. But never fear! We have got just the thing to help you out. Join us as we take a closer look at what you can do to increase your chances of getting a piece of the $960B consumers will spend this season.