How Savvy Marketers Turn Economic Downturns into Growth Gold

How Savvy Marketers Turn Economic Downturns into Growth Gold

About the session

As the economy tightens, stakeholders are looking for ways to get more out of their existing budgets. Line items that were once given little thought are now being hotly contested, and everyone is feeling the squeeze to do more with less.

But what if I told you that today’s economic challenges are really an opportunity for growth in disguise? That’s right. Your next big client, next big promotion, and next big career success just might be hiding in the headlines. What do I mean? Let’s talk about it.

When times get tight, everyone wants to know they are getting a good ROI for every dollar spent. And what if – in a sea of nebulous social media performance – you could provide cold, hard facts to support your decisions? Not shadowy “brand awareness” campaigns, but solid, data-driven tactical strategies that have been proven to move the ball and improve the bottom line. How would that impact client retention? Or your bid to reach the next run on your career ladder? Or that request you submitted for more budget or new team members?

To help get them most out of your career, Agorapulse hosted a webinar titled, “How Savvy Marketers Turn Economic Downturns into Growth Gold.” Check it out!

In this session, you will learn: 

  • What’s keeping your stakeholders up at night – and how you can help
  • How to use data to get more out of your current budget and bandwidth
  • The benefits of adjusting your strategies based on real-time data
  • What leadership wants to know, and when
  • How to attribute your social media campaign impact to top-line revenue

Darryl Praill
CMO
Agorapulse

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

Learn how data can be the key to up-leveling your career in tough times

Discover more webinars

Emeric Ernoult, CEO @Agorapulse / Jacob Hilpertshauser, Product Marketing Specialist @Agorapulse

How to Start Proving
the ROI of Your Social Media

Hani Mourra

Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

Larry Kim

How To Leverage First Party Data In A Cookieless World

Kira Green

The Future of Agency Social Media Management: A Deep Dive

Mike Allton

How To Drive More Measurable Results From Instagram

  

Podcasters Should NOT Repurpose Content on Social Media

  

Power-up Your Marketing With AI Personas

Carol Spieckerman

Social Pulse Summit: Retail Edition

  

5 Automated Marketed Services Any Agency Can Provide Clients

  

How To Build Newsletters That Actually Generate Revenue

  

How To Power Up Your eCommerce Marketing

  

How To Use AI To Create Stunning Social Media Videos For Retail Marketing

  

Measuring ROI in Influencer Marketing: Metrics & Evaluation

Agorapulse

The Great Debate GTM: Sales v. Marketing

  

Awareness to Advocacy: How to Leverage Social Media In Your Go-To-Market Strategy

  

The Impact of AI: Is Your Job at Risk?”

  

Competitive Advantage: Assessing AI's Value for CMOs

  

How E-Commerce Brands are Using Facebook Ads to Drive Online Sales

Amanda Robinson, Jon Loomer, Andrea Vahl, Amanda Bond

Do Facebook Ads Still Matter?

Mark Kilens

The Marriage of Money and Marketing: 5 Tips for a Successful Union

Darryl Praill

How to Build Your Budget Around Performance: A CMO Perspective

Theresa Anderson

Higher Ed and the Importance of Social Listening

Darryl Praill

Social Media ROI Real-World Data: Case Studies

Darryl Praill

Social Pulse Summit: ROI Edition

Gordon Glenister

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

Darryl Praill

Organic Social Media: Is it a Marketing Channel or Not?

Darryl Praill

Say Goodbye to Social Media Vanity Metrics, Once and for All

Dana Malstaff

How Social Media Teams Can Use Communities to Drive Growth

Kelley (Noble) Mirabella

Dark Social: Much More Than Word of Mouth

Robin Dimond

Setting Goals For Partnerships & Omnichannel Marketing

Chris Penn

A Whole New Ballgame: The 2023 Survival Guide For Social Media Teams

Jessika Phillips

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Michael Brenner

Look Back at 2022, Look Ahead to 2023

Mark Brohan

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Wave Wyld

It’s Time for TikTok to be in your Revenue Plan

Ardath Albee

The Battle for Attention: Engagement in a Content Fatigued World

Blake Vita

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Devin Reed

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Theresa Anderson & Nicholas Petroski

Agencies and Social Media Attribution: Are You Ready?

Brie E Anderson

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics