About the session
As the economy tightens, stakeholders are looking for ways to get more out of their existing budgets. Line items that were once given little thought are now being hotly contested, and everyone is feeling the squeeze to do more with less.
But what if I told you that today’s economic challenges are really an opportunity for growth in disguise? That’s right. Your next big client, next big promotion, and next big career success just might be hiding in the headlines. What do I mean? Let’s talk about it.
When times get tight, everyone wants to know they are getting a good ROI for every dollar spent. And what if – in a sea of nebulous social media performance – you could provide cold, hard facts to support your decisions? Not shadowy “brand awareness” campaigns, but solid, data-driven tactical strategies that have been proven to move the ball and improve the bottom line. How would that impact client retention? Or your bid to reach the next run on your career ladder? Or that request you submitted for more budget or new team members?
To help get them most out of your career, Agorapulse hosted a webinar titled, “How Savvy Marketers Turn Economic Downturns into Growth Gold.” Check it out!
In this session, you will learn:
- What’s keeping your stakeholders up at night – and how you can help
- How to use data to get more out of your current budget and bandwidth
- The benefits of adjusting your strategies based on real-time data
- What leadership wants to know, and when
- How to attribute your social media campaign impact to top-line revenue
Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.