Agencies and Social Media Attribution: Are You Ready?

Agorapulse and Promethean Research have teamed up to discuss our extensive market research into how today’s marketers are leveraging the avalanche of data available to them around their social media campaigns.

To say the results of that research challenged our assumptions is an understatement. In this session, we will explore those findings and provide insights into how organic social media data will be used to improve outcomes for social media teams in the future.

• The many different ways “engagement” is being measured by social media professionals
• The big gap between what social media managers KNOW they should do and what they are doing
• Just how few marketers are getting it right – and even worse – the reasons why it isn’t getting done
• From there, we will talk about solutions and plot our next steps to get ahead of the social media data apocalypse.re, we will talk about solutions and plot our next steps to get ahead of the social media data apocalypse.