Agencies and Social Media Attribution: Are You Ready?

Agencies and Social Media Attribution: Are You Ready?

About the session

Agorapulse and Promethean Research have teamed up to discuss our extensive market research into how today’s marketers are leveraging the avalanche of data available to them around their social media campaigns.

To say the results of that research challenged our assumptions is an understatement. In this session, we will explore those findings and provide insights into how organic social media data will be used to improve outcomes for social media teams in the future.

Together, we will discuss the three surprising facts revealed in our research about how social media is being measured today, including:

  • The many different ways “engagement” is being measured by social media professionals
  • The big gap between what social media managers KNOW they should do and what they are doing
  • Just how few marketers are getting it right – and even worse – the reasons why it isn’t getting done
  • From there, we will talk about solutions and plot our next steps to get ahead of the social media data apocalypse.re, we will talk about solutions and plot our next steps to get ahead of the social media data apocalypse.

Theresa Anderson
Head of Marketing (US, CA, AU)
Agorapulse

Theresa supports Agorapulse’s growing base of clients in the United States, Canada, and Australia. Prior to Agorapulse, Theresa held leadership roles with several in-house corporate marketing teams and independent marketing agencies. She also served as Program Director for the Center for Entrepreneurship at Rollins College.

Nicholas Petroski
Managing Partner
Promethean Research

As Managing Partner at Promethean Research, Nick helps digital firm owners better understand their industry and chart more effective paths to success. Prior to co-founding Promethean, Nicholas worked as an equity analyst at a Wall St. firm, where he covered the enterprise software and semiconductor industries.

Key-takeaways to help you get ahead of social media attribution

Discover more webinars

Darryl Praill

It’s Time for TikTok to be in your Revenue Plan

Darryl Praill

Inflation, Consumer “Resilience,” and Q4 Ecommerce Sales

Darryl Praill

The Battle for Attention: Engagement in a Content Fatigued World

Darryl Praill

Demystifying Influencer Campaigns with Real-World Ecommerce Data

Darryl Praill

Influencer Marketing: Are You Creating Your Campaigns Backwards?

Darryl Praill

How Savvy Marketers Turn Economic Downturns into Growth Gold

Darryl Praill

Ditch Losing Campaigns Ahead of Q4 Crunch Time

David J.P. Fisher & Lee Odden

What Revenue Teams Want From Social Media Teams

Amanda Webb

How to Build an ROI-driven Content Strategy for Your B2B Business

Nicholas Petroski

Why Are You Avoiding Social Media ROI?

Jessika Phillips

How to Streamline the Account Management Process Using Agorapulse

Michael Knorr

How to Scale and Never Worry about Talent Acquisition Again!

Sandra Chung

7 Ways to Transform Your College’s Social Media Strategy with Video

Aurélien Blaha

How To Create The Perfect Pitch And Increase Your Conversion Rate

Farzad Rashidi

How To Scale Your Monthly Organic Traffic From 0 to 1M

Matt Chollet

How To Maximize Your New Revenue Through Account Based Selling

James Rose

How To Put Your Client Onboarding On Autopilot

Maryna Burushkina

How To Create Buyer Personas at Scale Using Data Analytics