- Key components of demographic, psychographic, and behavioral profile of a buyer persona
- Using Google Analytics Audience Insights for generating buyer persona profiles
- Using LinkedIn for generating buyer personas for new product and campaign launches
About our guest
Maryna Burushkina is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped dozens of multinational companies (Fortune 100 and startups) reshape their marketing to drive accelerated growth over the last decade. Maryna is also a Co-Founder of a successful FinTech marketing agency in Europe – 7Marketz Group. Now she is building a new AI technology to bring machine learning to marketing planning and growth hacking.
About the session
Growth Channel AI generates data-driven buyer personas using automation. During this session, we will walk you through the “behind the scenes” of how you can create personas for your next marketing campaign using website and social data.