Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Debunking Social Media “Trends” CMOs Shouldn’t Follow in 2023

Welcome to 2023 – are you ready to execute a kick-ass social media strategy? No doubt, you’ve seen a ton of advice from “experts” claiming to know all the answers. But are they right? Or better yet, is their advice right for YOUR business?

For example, HootSuite™️ recently recommended three trends that might look good at first glance but don’t hold up to scrutiny when you look a little deeper. I mean, it’s all well and good to tell social media pros to “get the receipts” for their social media performance, but what is HootSuite™️ doing to help you get it? The answer is, very little.

To help you sort through the noise, Agorapulse is tackling some of the more questionable advice we’ve seen lately. And we’re not just going to give you alternatives…. we’re going to provide you with the tools you need to a) apply that information to your brand, and b) measure it so you can look like a rock star with your stakeholders.

Join us as we debunk some of the ill-conceived, half-baked strategies burning up the industry right now so you can craft a reasonable, attainable strategy that will move the needle for your brand this year.

Sign up to get insights into: 

  • Three very bad pieces of “expert” advice you should avoid at all costs
  • Which trends have the most potential for positive ROI
  • Five questions to ask yourself before adding a new tactic to your strategy
  • Putting data guardrails in place to ensure your strategies stay on track

Theresa Anderson,
Head of Marketing (EN)
Agorapulse

Theresa supports Agorapulse’s growing base of clients in the United States, Canada, and Australia. Prior to Agorapulse, Theresa held leadership roles with several in-house corporate marketing teams and independent marketing agencies. She also served as Program Director for the Center for Entrepreneurship at Rollins College.

Attainable strategies that will move the needle for your brand

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