If you are looking to incorporate social media into your event, you’ll need to consider including a branded hashtag in your event strategy.
I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.
There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest.
Here are three hashtag search tools that are crazy easy to use!
One of my favorite hashtag-tracking platforms is Keyhole, a real-time hashtag tracker for Twitter, Instagram, and Facebook.
Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated.
Keyhole tracks the most influential people engaging with your keywords, too. So if your resources are more limited, you can focus your time targeting the most valuable people. You can then reach out to them to promote your content and increase your brand’s reach.
Keyhole’s dashboards are easy to read and share. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day, and I was able to easily screenshot data from Keyhole and share it with the team.
The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns.
Hashtracking is another great hashtag-tracking option for Twitter and Instagram.
One of Hashtracking’s notable features is that it provides historical data if you want to look up information on a hashtag from previously (as opposed to a current or future initiative).
Of course, you can still also track, display, and share hashtag data in real time. This is perfect for events!
Furthermore, there is the ability to compare hashtags. This means if you are tracking various topics, you can see how your hashtags perform against each other on custom hashtag leaderboards.
This is prime data for future strategic planning, too!
If you’re working with a team and need numerous points of access, team accounts are available for teams.
Need to share data with a client? Don’t fret! Reporting is also available. In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis.
While Keyhole and Hashtracking are designed specifically for monitoring hashtags, a multi-functional platform that also does the trick is Agorapulse.
In addition to being able to manage social media accounts in one place along with scheduling and publishing content, Agorapulse’s “Monitoring” tab makes it easy to find user generated content by tracking your brand’s hashtags.
I love Agorapulse because I can handle everything in one place while monitoring a hashtag – the ability to reply to or retweet someone is seamless.
You can also use popular Instagram hashtags to find potential new clients plus identify and engage with your brand’s ambassadors by tracking media location.
For example, I work in the hospitality industry and it’s common for hotels, restaurants, and destinations to use hashtags in their general online branding or for specific campaigns.
One destination marketing organization that does this well is the Virginia Tourism Corporation. Their “Virginia is for Lovers” slogan is widely heralded and their #LoveVA hashtag is widely utilized.
They do an excellent job of incorporating the hashtag into the fabric of the state’s experience and encourage its use among locals and visitors alike.
By using platforms such as Keyhole, Hashtashtracking, and Agorapulse, the Virginia Tourism Campaign can easily focus on
- how much their hashtag is being used
- who is using it (perhaps invite influential users out for a press trip in the future?)
- and what the user sentiment is.
Hashtag tracking is an imperative way to make the most out of current and future social media campaigns, and using these dashboards couldn’t be easier!
Which hashtag search tools do you use? Let me know in the comments!