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Written by Anna Sonnenberg

Published May 13, 2020 at 5:02 pm

10 Top Instagram Marketing Tools to Grow Your Business

 

Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform.

With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry.

So how can you make Instagram work for your business or client? Check out these Instagram marketing tools designed to help your business endeavors. (And don’t forget, when you search for such tools, to use Instagram Partner apps for added security—instead of questionable tools that ask for your Instagram password.)

1. For Creating Graphics: Easil

If you work on a small team, you might handle Instagram graphics as well as copy, engagement, listening, and reporting. If you aren’t exactly a design pro, you could waste tons of time creating mediocre graphics.

Using Easil, you can design social media graphics in minutes. Start with an Instagram post or Stories template, and add text or graphic elements that make your brand shine. You can also use Easil to create posts for other social media platforms and then resize them for Instagram instantly.make your own graphics for social media platforms

 

 

How much does Easil cost? Basic accounts are free. Easil Plus is $7.50 per user per month for premium features and brand kits; Easil Edge features everything from Plus and thousands of industry-tailored templates.

Related: Download our FREE Instagram Marketing ebook.

2. For Grid Design: Preview

Creating a handful of sharp-looking graphics is a step in the right direction. But what if you want to make the most of Instagram and its focus on visuals? When you want to capture your brand’s aesthetic on Instagram, perfecting your grid is key.

Preview lets you plan Instagram posts and view your grid before you publish—so you can make sure your account has the right look. This app also has built-in hashtag research tools, analytics, and photo filters to help you manage your Instagram account.

top Instagram marketing tools - PreviewHow much does Preview cost? A basic account is free. If you want to use the desktop version or work with a team, accounts cost $7.99 to $14.99 per month.find out why teams love managing their social with agorapulse

3. For Hashtag Research: RiteTag

When you want to reach new followers on Instagram, it’s essential to use the optimal hashtags. But which hashtags should you add to your posts, and what kind of results can you expect?

With RiteTag, it’s easy to find the right hashtags for any post. Just enter a relevant keyword, and you’ll get a list of similar hashtags along with their estimated exposure. Click on the suggestions to see analytics so you can identify trending hashtags that could boost your reach even more.

top Instagram marketing tools - RiteTagHow much does RiteTag cost? You can search for hashtag suggestions for free, but you’ll need to reach out to RiteTag for pricing on accounts with analytics.

4. For Social Listening: Awario

Using the right hashtags can help you connect with new customers on Instagram. But if you want to join the conversation, it’s also important to follow relevant hashtags. Although you can subscribe to hashtags on Instagram, you’ll need a third-party app to do any social listening.

Awario lets you set up brand alerts, so you never miss a mention, even if the poster didn’t tag your account. You can also create alerts for product names, competitors, and other key terms so you’re always on top of conversations. Awario also identifies top influencers in your niche to help you make the right connections.

top Instagram marketing tools - AwarioHow much does Awario cost? Plans range from $29 to $299 per month.

5. For Influencer Marketing: Upfluence

Instagram is an ideal platform for influencers in niches ranging from fitness and wellness to fashion and beauty. But how can you find influencers for your brand without spending countless hours each week?

With Upfluence, you can search for relevant Instagram influencers and even reach out to them with automated messages. This tool even uses AI to recommend pricing for each influencer—so you know how to budget your marketing spend.

How much does Upfluence cost? Contact Upfluence for details on plans and pricing tiers.

6. For User-Generated Content: Foursixty

When you use Instagram to market your brand, posting your own images can only do so much. Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view.

Collecting UGC isn’t always quick or easy, but Foursixty streamlines the process. This platform curates the best UGC from the most desirable creators. It also automates rights requests, so you can get permission to use UGC in organic or paid campaigns With Foursixty, you can also create shoppable galleries to boost e-commerce.

How much does Foursixty cost? Plans range from $50 to $300 per month.

7. For Ecommerce: Like2Buy

If you want to sell products or generate leads on Instagram, you have limited options. Sure, the platform lets you add a link to your bio or your Instagram Stories or create a shoppable catalog. But if you want more targeted results, you need a high-powered third-party tool.

Curalate Like2Buy essentially lets you create an Instagram storefront, so you can make sales and drive leads. Just connect your product feed to the app and add a link to your bio. Then publish great Instagram content that encourages your audience to shop, make appointments, or book reservations.

How much does Like2Buy cost? Contact Like2Buy directly to get pricing for your brand.

8. For Instagram Contests: ShortStack

Running an Instagram giveaway or contest can be a great way to increase brand awareness and grow your following. If you run a successful contest, you could generate hundreds or thousands of entries. But if you don’t use a third-party app, you’ll have to spend a lot of time monitoring the contest manually.

With ShortStack, you get tons of options for managing contests. You can easily track UGC and hashtags, or you can create landing pages to collect entries. This tool also lets you select random winners and offers analytics, so you can monitor content performance.

top Instagram marketing tools - ShortStackHow much does ShortStack cost? Plans run from $99 to $499 per month.

9. For Info on Instagram Followers: squarelovin

You’re posting all this content to Instagram … but how is your audience receiving it? You’ll want to dig into information about followers, and that’s where squarelovin can help. You can tracks likes and follows, and see where engagement is (or isn’t) happening with Instagram followers.

10. For Instagram Management: Agorapulse

If you want to streamline Instagram marketing, juggling a handful of tools might not be in your best interest. After all, the time it takes to set up, maintain, and evaluate a bunch of disconnected tools might erase any productivity gains. You may want an all-in-one social media management tool.

With Agorapulse, you can schedule posts, manage engagement, handle social listening, and monitor metrics with a single tool. This complete Instagram marketing tool also offers customizable social media reports and a built-in customer relationship management (CRM) portal so you can build an engaged community.

top Instagram marketing tools - AgorapulseHow much does Agorapulse cost? Plans range from $79 to $399 per month.

In Conclusion

Growing your business with Instagram doesn’t have to be hard or time-consuming. Whether you’re looking for all-in-one Instagram management or you need to tackle specific tasks, there’s a tool for the job.

Want more helpful, actionable content like this? Subscribe to the Agorapulse newsletter, and get the most recent blog posts and news about the social media channels you use most.

Anna Sonnenberg

Anna Sonnenberg is a digital marketer who specializes in paid social strategy, social media management, content strategy, and email marketing. For over five years, she has run Sonnenberg Media, a digital micro agency that works with small businesses in the natural food and beverage industry, health and sustainability market, and travel space.

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