Written by hannah

April 26, 2017 at 12:00 am

How to Build a Brand on Instagram

Want to learn how to take advantage of Instagram and build your brand with it?

Instagram is one of the most exciting and hottest social media platforms right now.

A year ago, I decided to take Instagram more seriously. I started Short of Height, a brand new lifestyle blog and I wanted to get more exposure for it. I saw Instagram as the perfect fit for its visual-centric approach to social media. Since I had zero fashion/lifestyle connections and didn’t know where to start, I had to grow that brand from scratch.

After multiple failures, I’ve learned how to build a new brand from zero to nearly 74,000 Instagram followers in just over a year and a half.

Today I’ll share with you what I’ve learned from building a brand from scratch. You’ll learn all my time-tested tricks to help you grow your brand on Instagram.

1. Define your goals.

Before you post your first post on Instagram, ask yourself why you want your brand to be there.

What are your goals? What do you want to accomplish using Instagram?

Are you:

  • Trying spread brand awareness
  • Trying to grow a community
  • Acquire new customers
  • Planning to connect with current customers
  • Trying to increase blog traffic
  • Planning to increase social media impression
  • Improve your current KPI’s

For me, it was brand awareness; my focus was finding and helping other short men like me. Goals and objectives can come in many different forms, depending on your brand.

The good thing is, goals change as you grow. I recommend having one to start.

2. Find your focus/theme

Once you have established your goals, you need to find your focus or theme on Instagram.

The mistake I see is individuals and businesses not having a theme. All they do is post quotes. That is a recipe for disaster because you won’t be able to stand out that way.

Find a theme that suits YOUR personality. I focused solely on style at first. I shared the clothes I wore daily. Now I’ve slowly moved to sharing photos of food too.

Stick with a theme that fits your brand. Don’t try to be everything at the beginning. We want your followers to know who you are and what you do.

Coffeenclothes is an excellent example of this; they share pictures of… well you guessed it, coffee and clothes. It’s a really good theme and it fits with what people are already posting on Instagram. When I first saw it, I asked myself why I didn’t think of that sooner.

brand on instagram

If you don’t know what your theme should be, just searched through Instagram to get inspired. They have so many great accounts for you to get inspired. If you’re a yogi who travels a lot, you’ll be the yogi traveler.

3. Create a style pattern

What’s a style pattern? A style pattern is your signature style on Instagram. It’s a style that you follow throughout your Instagram.

Some Instagrammers follow the white look only style. Some have a darker theme. Some choose to incorporate a quote after every two posts. It’s a good way to stand out and mix it up a little.

Some call it a theme, while I call it a style pattern.

Here’s a great example from Foundr. I love how they use a white space after every picture. When you look at their profile, it stands out really well.

Instagram branding

4. Publish quality content consistently

Regular posting on any social media site is a must. Instagram is the same. If you want to stand out, you need to publish content on a regular basis.

When I first started, I was posting every single day.

The way you can do this is to have a posting schedule and planning ahead. I recommend you post once daily and have at least two weeks’ worth of content before starting.

If you want to post fresh content, just move your content ahead. That is what I do, and it works tremendously for me.

A social media management tool like Agorapulse can help you line up your posts in advance.

I’d recommend using their schedule function. It’s simple to use, you can either do that on desktop or on mobile. Either way, you will need to download the app.

Let me how you how to do this on desktop.

To start this, make sure you click the Instagram profile, then click on ‘publishing’.

Next, click on the ‘schedule post’ at the top right of Instagram

how to schedule post on instagram

There, write a caption and upload the photo you want to pose and just schedule.

how to schedule post on instagram

That’s it! You’re done!

When the time comes for you to publish, you’ll be notified on the Agorapulse app.

5. Be active

To brand your Instagram, you need a community. The only way to do this is to be active.

You can do this by

  • following others
  • commenting on other profiles
  • liking other people’s photos

It may sound basic, but it works!

One trick that I learn to stand out is to like 2-3 photos of someone then leaving a comment on the third. It’s a surefire way to stand out and get them to follow me back. And it beats using Instagram bots — it’s much more personal and doesn’t jeopardize your Instagram account!

I also recommend using Agorapulse’s monitoring feature to monitor hashtags. You can use this feature to monitor hashtags then participate in conversations.

Here’s an example of what I do with the hashtag #menwithstreetstyle.

brand on Instagram

Since I share fashion related posts, I find photos that I like and engage with people who uses these hashtag. I’ll like and comment, all done within Agorapulse.

6. Take advantage of hashtags

For maximum impact, you need to use hashtags. I recommend you maximize all 30 hashtags if possible. If you don’t know, you can in fact secretly post 60 hashtags on Instagram.

If you don’t know what hashtags to use, a trick is to watch what successful Instagram Influencers or your competitors in your industry are using.

Using hashtags is important because it gives exposure when people are browsing through the hashtags to look at photos.

7. Create a branded hashtag

What’s a branded hashtag? It’s YOUR hashtag. Creating a branded hashtag is a great way to build instant engagement.

A branded hashtag is when people use your hashtag to stand a chance to get featured on your Instagram account.

People LOVE tagging pages and using hashtags on Instagram to get featured; I’m one of those people. It’s a way to get exposure and get more followers. I do it all the time, and I’ve been featured on some pages. It’s one of my secret tricks.

First, mention on your profile that people will get featured if they use your hashtag.

Next, search for a moderately popular hashtag that has less than 50,000 posts, go to those photos and start liking the pictures. This is a surefire way to get people to get notice of your account.

This will get your followers and the people whose photos you’ve liked to use the hashtag and post images of them because they will want to be featured on your page.

Here’s a clever hashtag branding from the team at The Infatuation.

brand on Instagram

At first, you’ll be thinking. #Eeeeets? what?

I did too! They wanted to stand out, so they created their own hashtag that stood out and wasn’t used. Clearly which foodie would have thought of using that right? Today they have over 700,000 Instagram followers.

brand on Instagram

8. Repurpose content from other accounts

If you don’t want to use the branded hashtag option, you can use this method too.

Search for posts that meet your style pattern and feature them on your account. This is a surefire way to increase engagement and connect with people at the same time.

To ensure the quality of the photo is great, reach out to these people and ask them for permission for you to post on your account. Get them to email you a high-quality photo. It’s an excellent method to connect with people.

Here’s content that was repurposed by this account.

branded accounts instagram

9. Find branded hashtags/accounts

Earlier I mentioned about posting branded hashtags/accounts, if you’re looking for exposure, you can find branded hashtags or accounts in your industry to get featured on.

To do this, search for a common hashtag that is used by your demographic and see if they have tagged or used any hashtags to be featured.

If you share recipes on your account, there are many accounts that share recipes from others. Look out for them. You can even try sending them a direct message on Instagram to get noticed.

10. Partner with other accounts

One of my favorite tricks to brand my account and grow my account simultaneously is to partner with other accounts with similar following and engagement as mine. It’s also called SFS, S4S or shoutout for shoutout.

What we’ll do is post a photo, and in our caption, we’ll say something like ‘if you’re looking for more style tips like this, follow my friend @username.”

Guess what? It WORKS! I wished I did that sooner.

To show you how it works, here’s an example of one.

instagram s4s

See how Eric mentions the two Instagram accounts at the bottom?

Instagram shoutouts

When I visit the other, he recommends to follow Eric too. It’s really smart because it’s a win-win for both of them.

Wrapping up:

Patience and commitment! Those are the two most important qualities that you need to succeed on Instagram or any social media platform.

What do you think?

Let me know if I missed anything. I’d love to hear from you and how you have branded yourself or your account on Instagram!

Here are great ways to build a brand on Instagram
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