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Written by Charli Day

Published November 17, 2020 at 12:00 pm

How to Schedule Instagram Posts

BONUS MATERIALS: Free “Instagram Strategy” ebook

 

How can social media managers do their Instagram scheduling better in less time? We’ll walk you through the steps in this simple, straightforward guide.

Here’s an overview of the most common challenges that social media agencies and social media marketers face and how using Agorapulse can address them.

But you first need to know this crucial fact: Yes, you can schedule and publish posts to Instagram from your desktop or mobile device, but you can only enable Instagram direct publishing for business accounts.

That is a current restriction of the Instagram API.

It’s really important to understand the limitations to this, or you’re going to put yourself at risk if you don’t use an Instagram Partner. Agorapulse is a proud Instagram Partner, so no worries there if you use our social media management solutions!

Let’s dig into the different challenges of using Instagram.

(If one of your challenges is setting goals, download our free Instagram Picture-Perfect Strategy ebook to form a clear, winning Instagram strategy.)

How to Give Instagram Access to Your Writers or Compliance Team

Large corporations have content approval processes in place to safeguard against errors, compliance mistakes, and even litigation risks.

My marketing agency works with high-level finance companies that can have multiple layers of approval before a post can go live.

With Agorapulse, companies can add additional employees to the dashboard to approve Instagram posts before they go live. Doing so avoids the need for annoying spreadsheets and lengthy email chains. The same goes for comments or complaints, which can be reviewed within the panel.

assign

Instagram scheduling: Assigning tasks

How to Schedule Instagram Posts for Different Time Zones

One of our key clients is based in Sydney Australia. Another is in Dubai. Another in the UK. We are in Europe.

While Facebook has built-in post scheduling and Twitter has Tweetdeck, Instagram does not. But it does have API functionality to allow third-party scheduling software.

By utilizing post scheduling on Agorapulse, we can create posts that hit the feeds at prime Australia viewing time. That means our team isn’t working around the clock to schedule for clients in different timezones.

Scheduling Instagram posts allows your poor social media manager to take a holiday, as he or she can schedule the posts beforehand.

example of instagram scheduling

Instagram scheduling example

How Companies Can Retain Corporate Control

This is a real problem for businesses because Instagram often sits as an app on the personal phone of their social media manager.

If that person is on vacation or leaves the company, it’s easy for the account to be forgotten or even hijacked.

Adding Instagram to your corporate Agorapulse panel safeguards the account against misuse.

find out why teams love managing their social with agorapulse

How Agorapulse Can Schedule Instagram Posts for You

1. Connect your Instagram & Facebook Pages

If you connect your Instagram Business Profile to Agorapulse, you’ll be to publish directly to your Instagram profile without the need to use your phone app.

Your Instagram account needs to be linked to your Facebook page and vice versa before you can begin scheduling. This is to prove ownership of the pages and to ensure permissions are all in place for scheduling.

instagram page

Instagram page example

 

manage page

Example of managing Instagram page

Connecting the pages is simple.

Just go to the settings tabs on your Facebook page and Instagram profile and ensure they are connected. You need to be the Facebook page owner to do this.

How to link Facebook and Instagram

Example of connecting Facebook and Instagram

Then visit your Agorapulse dashboard and add the Instagram profile.

2. Schedule an Instagram post

Scheduling an Instagram post on Agorapulse is easy as pie.

Just hit the calendar tab on the left side and then choose an Instagram profile from your list of added social media accounts. This will give you a calendar view of all your posted and scheduled posts and allow you to select when to add your next post.

Example of using Agorapulse for scheduling instagram post

Use Agorapulse for scheduling Instagram posts

Simply choose the day and time, write your post, and upload your image or video. Add extra emoji or hashtags, geotag, share with additional networks, and DONE!

You can also hit preview to see how your post will look on the platform.

posting on Instagram with Agorapulse social media management solution

Post on Instagram with Agorapulse

Then hit schedule and your post will be added to your calendar.

Schedule and post on Agorapulse

Scheduling post on Agorapulse’s calendar

The same goes for video posts.

You can publish, schedule, or queue videos to your Instagram feed through Agorapulse.

The best part is, you can upload high res videos straight from your company server without clogging up your mobile phone.

3. Reuse and reschedule content to other social media accounts

One of the most time-consuming aspects of social media management is content creation.

So, what if you could reuse old Instagram posts on other channels and vice versa? You can.

Simply click into an old post in your Agorapulse calendar, this could be from any channel. Then hit duplicate post.

Duplicate your Instagram posts.

Use Instagram content on different social channels.

This will bring up a list of all your accounts and the editing screen. Here you can choose the account you want to duplicate the content on.

You can edit the text, swap the image, and reschedule the post. It’s that simple.

Remember that images are sized differently for each channel so if you’re wanting to duplicate a Linkedin post to your Instagram, you should upload a resized image.

4. Schedule a report

Wait, what? You can schedule an Instagram report to be ready when you want it?

Those of you familiar with the Agorapulse reporting tools will know that they provide significant insights that are difficult to glean manually. With Agorapulse reports, you can track the growth of your audience, engagement of your followers, awareness of your brand, and management of your account. That goes for posts and Stories.

example of add-on social media report

Example of Power Reports from Agorapulse

With the tool’s new Power Reports, you can automatically scheduled reports let you create reports to be emailed weekly or monthly.

This is a super-useful feature for busy agencies that want all the reports ready to send to clients on a set day each week or month. Scheduled reports is just one of the advanced reporting features of Power Reports.

5. Schedule Instagram hashtags

If you want to get the most out of your Instagram posts, you need to be using the right hashtags.  And this is another area where using an Instagram scheduler can help.

Agorapulse lets you save your most popular hashtags in groups so you can easily add them to posts when you’re scheduling.

hashtag lists

Make your life easier by using hashtag lists.

You can have as many groups of hashtags as you like to cover your brand, campaigns, events, or team.

scheduling instagram hashtags

Example of hashtags on Instagram

And you just slot them into your scheduled posts.

This is a huge time save for busy agencies tired of copying and pasting client hashtags from word docs each time. You can also speed up responses and ensure consistency by creating saved replies.

6. Schedule Instagram Stories

Did you know Agorapulse has a mobile app? For Instagram Story scheduling, it’s perfect because it complies with Instagram limitations allowing you to publish multiple images as a carousel post and Instagram Stories.

Remember that business profiles by default are set to direct publishing.

If you want to publish stories via the app, you’ll need to first disable the direct publishing option in your profile settings. (Psst, this secret hack can walk you through the process.)

publishing on instagram

Install the app from Google Play and schedule the post as normal from your Agorapulse desktop.

Schedule posts on Instagram via your phone.

Schedule posts on Instagram via mobile.

When the time comes, you’ll receive a push notification on your mobile device. From there, you can finish publishing directly on Instagram as a Story or Post.

Get more info on the Agorapulse Instagram mobile options here.

Schedule tip: With Agorapulse you get three different bulk upload options. In one CSV, you can bulk upload image posts, text/link posts, or posts from your favorite RSS feeds! Even better, you can then set these to schedule or put them into a preconfigured publishing category. These are great for padding out your calendar without running the risk of being repetitive.

7. Schedule Instagram Carousels

Again, Instagram doesn’t enable third-party platforms to directly publish multiple images to a post. But … you can make it happen through the app and still utilize the schedule feature.

Just log into your Agorapulse app and craft your post as usual.

Select the images you want and upload them. Write your post, and schedule. It’s worth noting that posts scheduled in the mobile app are all part of the same dashboard. So, they will appear to others connected to the account and on desktop.

Scheduling Instagram posts via your mobile device.

Publishing on your mobile

 

Tips for Instagram Scheduling

So now you know how to schedule and why you should. What else should you do?

Download this free Instagram Strategy ebook to give you the focus and direction you may need to schedule Instagram posts that tie into the bigger picture.

Here are some tips:

Create a visual identity board

Instagram is all about the visual grid. Some brands choose a set color palette while others aim to create large images or posts that follow on from one another.

Create a digital visual identity board on Pinterest and share it with your marketing team for easy pinning and quick inspiration! Try to maintain consistency on color, style, content, and posting frequency.

color palette on instagram

What’s your color palette for your Instagram posts?

I recently talked about why you need to create a social media calendar. Planning your content in advance goes hand in hand with scheduling. You also need to know why you’re scheduling that content. Grab our free Instagram strategy guide to help you brainstorm, plan, and launch your social content.

If you want to capture trends and maximize key shopping opportunities, then last minute just won’t do. Know what’s coming up and get your content scheduled to go live several weeks prior. For example, Christmas shopping, especially during 2020, will mostly take place online and early to ensure deliveries arrive in time.  

Plan out your themes

Many of the top Instagram accounts schedule and center content around monthly themes. This makes them easier to plan and more likely to get viewed. Examples of a theme could be Cinco De Mayo, Mental Health Month or Human-Animal Relationship Awareness Week like duuple did here.

Check out your top fans 

Be sure to check out your top fans and mention them in your posts. Also, create a list of influencers in your niche with their Instagram handles, so you can easily mention them without looking them up each time. This is a big time-saver when scheduling Instagram posts.

Create a schedule

Nothing is more annoying than following a page that doesn’t post anything for a month then bombards your feed with posts.

Learn the times your Instagram fans are online and interacting with you (check your reporting dashboard) and schedule your posts accordingly.

Remember, if you’re a food or drinks brand, it’s a good idea to schedule posts for times when your audience will be thinking about what to eat.

Official Instagram Partner

While we would love to publish your photos to all types of Instagram account, we’d be breaking the Instagram Terms of Service.

Since we are an official Instagram Partner, we don’t want to do anything to compromise our relationship with Instagram.

You might know of other tools that publish directly to Instagram no matter what type of account you have.

No matter what they tell you, those tools are treading on thin ice with Instagram’s rules. And they sure aren’t an Instagram Partner.

  • Only Instagram business accounts (that are linked to a Facebook page) can make use of scheduling.
  • Limitations on carousels, video, or Stories at this stage
  •  No native Instagram filters can be used, so make sure to use an editing app like Canva, Snappa, or Photoshop before scheduling
  • You can’t tag other users; hashtags are totally fine, though.
  • You can either publish immediately or schedule it for a later time and date.

Scheduling supports more than one Instagram account. So the old ways of publishing are still true if you’re clinging tightly to your personal profile status for some reason.

(Personally, I recommend joining 80 percent of Agorapulse Instagram users and convert over to a business account.)

If you use one of those tools, you’re at risk of losing your Instagram account. And if you’re managing a client’s Instagram account through one of those tools, be careful! Nothing worse than saying, “Oopsie! I got your account banned because I used a shady tool to manage it. Can I still get paid this month?”

Plus, seriously, there’s a whole bunch of other benefits to converting over to a business account—like analytics and insights!

So, within Instagram’s Terms of Service, we’ve come up with the most comprehensive tool to schedule, publish, monitor, and report on your Instagram profile.

We hope you like using it as much as we do.

Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.

 

How to Schedule Instagram Posts
Charli Day

Charli Day is a British writer and social media manager specializing in dynamic branding, campaign strategy and content engagement. Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality and hands on experience of the digital marketing world. Charli lives by the Mediterranean and loves Starbucks, popcorn flavoured jellybeans and writing poetry.

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