How can social media managers do their Instagram scheduling better in less time? We’ll walk you through the steps in this simple, straightforward guide.
Here’s an overview of the most common challenges that social media agencies and social media marketers face and how using Agorapulse can address them.
But you first need to know this crucial fact: Yes, you can schedule and publish posts to Instagram from your desktop or mobile device, but you can only enable Instagram direct publishing for business accounts.
That is a current restriction of the Instagram API.
It’s really important to understand the limitations to this, or you’re going to put yourself at risk if you don’t use an Instagram Partner. Agorapulse is a proud Instagram Partner, so no worries there if you use our social media management solutions!
Let’s dig into the different challenges of using Instagram.
(If one of your challenges is setting goals, download our free Instagram Picture-Perfect Strategy ebook to form a clear, winning Instagram strategy.)
Large corporations have content approval processes in place to safeguard against errors, compliance mistakes, and even litigation risks.
My marketing agency works with high-level finance companies that can have multiple layers of approval before a post can go live.
With Agorapulse, companies can add additional employees to the dashboard to approve Instagram posts before they go live. Doing so avoids the need for annoying spreadsheets and lengthy email chains. The same goes for comments or complaints, which can be reviewed within the panel.
One of our key clients is based in Sydney Australia. Another is in Dubai. Another in the UK. We are in Europe.
While Facebook has built-in post scheduling and Twitter has Tweetdeck, Instagram does not. But it does have API functionality to allow third-party scheduling software.
By utilizing post scheduling on Agorapulse, we can create posts that hit the feeds at prime Australia viewing time. That means our team isn’t working around the clock to schedule for clients in different timezones.
This is a real problem for businesses because Instagram often sits as an app on the personal phone of their social media manager.
If that person is on vacation or leaves the company, it’s easy for the account to be forgotten or even hijacked.
Adding Instagram to your corporate Agorapulse panel safeguards the account against misuse.
If you connect your Instagram Business Profile to Agorapulse, you’ll be to publish directly to your Instagram profile without the need to use your phone app.
Your Instagram account needs to be linked to your Facebook page and vice versa before you can begin scheduling. This is to prove ownership of the pages and to ensure permissions are all in place for scheduling.
Connecting the pages is simple.
Just go to the settings tabs on your Facebook page and Instagram profile and ensure they are connected. You need to be the Facebook page owner to do this.
Then visit your Agorapulse social media dashboard and add the Instagram profile.
Scheduling an Instagram post on Agorapulse is easy as pie.
Just hit the calendar tab on the left side and then choose an Instagram profile from your list of added social media accounts. This will give you a calendar view of all your posted and scheduled posts and allow you to select when to add your next post.
You can also hit preview to see how your post will look on the platform.
Then hit schedule and your post will be added to your calendar.
The same goes for video posts.
You can publish, schedule, or queue videos to your Instagram feed through Agorapulse.
The best part is, you can upload high res videos straight from your company server without clogging up your mobile phone.
One of the most time-consuming aspects of social media management is content creation.
So, what if you could reuse old Instagram posts on other channels and vice versa? You can.
Simply click into an old post in your Agorapulse calendar, this could be from any channel. Then hit duplicate post.
This will bring up a list of all your accounts and the editing screen. Here you can choose the account you want to duplicate the content on.
You can edit the text, swap the image, and reschedule the post. It’s that simple.
Remember that images are sized differently for each channel so if you’re wanting to duplicate a Linkedin post to your Instagram, you should upload a resized image.
Wait, what? You can schedule an Instagram report to be ready when you want it?
Those of you familiar with the Agorapulse reporting tools will know that they provide significant insights that are difficult to glean manually. With Agorapulse reports, you can track the growth of your audience, engagement of your followers, awareness of your brand, and management of your account. That goes for posts and Stories.
With the tool’s new Power Reports, you can automatically scheduled reports let you create reports to be emailed weekly or monthly.
This is a super-useful feature for busy agencies that want all the reports ready to send to clients on a set day each week or month. Scheduled reports is just one of the advanced reporting features of Power Reports.
If you want to get the most out of your Instagram posts, you need to be using the right hashtags. And this is another area where using an Instagram scheduler can help.
Agorapulse lets you save your most popular hashtags in groups so you can easily add them to posts when you’re scheduling.
You can have as many groups of hashtags as you like to cover your brand, campaigns, events, or team.
And you just slot them into your scheduled posts.
This is a huge time save for busy agencies tired of copying and pasting client hashtags from word docs each time. You can also speed up responses and ensure consistency by creating saved replies.
Did you know Agorapulse has a mobile app? For Instagram Story scheduling, it’s perfect because it complies with Instagram limitations allowing you to publish multiple images as a carousel post and Instagram Stories.
Remember that business profiles by default are set to direct publishing.
If you want to publish stories via the app, you’ll need to first disable the direct publishing option in your profile settings. (Psst, this secret hack can walk you through the process.)
Install the app from Google Play and schedule the post as normal from your Agorapulse desktop.
When the time comes, you’ll receive a push notification on your mobile device. From there, you can finish publishing directly on Instagram as a Story or Post.
Get more info on the Agorapulse Instagram mobile options here.
Schedule tip: With Agorapulse you get three different bulk upload options. In one CSV, you can bulk upload image posts, text/link posts, or posts from your favorite RSS feeds! Even better, you can then set these to schedule or put them into a preconfigured publishing category. These are great for padding out your calendar without running the risk of being repetitive.
Again, Instagram doesn’t enable third-party platforms to directly publish multiple images to a post. But … you can make it happen through the app and still utilize the schedule feature.
Just log into your Agorapulse app and craft your post as usual.
Select the images you want and upload them. Write your post, and schedule. It’s worth noting that posts scheduled in the mobile app are all part of the same dashboard. So, they will appear to others connected to the account and on desktop.
So now you know how to schedule and why you should. What else should you do?
Download this free Instagram Strategy ebook to give you the focus and direction you may need to schedule Instagram posts that tie into the bigger picture.
Here are some tips:
Instagram is all about the visual grid. Some brands choose a set color palette while others aim to create large images or posts that follow on from one another.
Create a digital visual identity board on Pinterest and share it with your marketing team for easy pinning and quick inspiration! Try to maintain consistency on color, style, content, and posting frequency.
I recently talked about why you need to create a social media calendar. Planning your content in advance goes hand in hand with scheduling. You also need to know why you’re scheduling that content. Grab our free Instagram strategy guide to help you brainstorm, plan, and launch your social content.
If you want to capture trends and maximize key shopping opportunities, then last minute just won’t do. Know what’s coming up and get your content scheduled to go live several weeks prior. For example, Christmas shopping, especially during 2020, will mostly take place online and early to ensure deliveries arrive in time.
Many of the top Instagram accounts schedule and center content around monthly themes. This makes them easier to plan and more likely to get viewed. Examples of a theme could be Cinco De Mayo, Mental Health Month or Human-Animal Relationship Awareness Week like duuple did here.
Be sure to check out your top fans and mention them in your posts. Also, create a list of influencers in your niche with their Instagram handles, so you can easily mention them without looking them up each time. This is a big time-saver when scheduling Instagram posts.
Nothing is more annoying than following a page that doesn’t post anything for a month then bombards your feed with posts.
Learn the times your Instagram fans are online and interacting with you (check your reporting dashboard) and schedule your posts accordingly.
Remember, if you’re a food or drinks brand, it’s a good idea to schedule posts for times when your audience will be thinking about what to eat.
While we would love to publish your photos to all types of Instagram account, we’d be breaking the Instagram Terms of Service.
Since we are an official Instagram Partner, we don’t want to do anything to compromise our relationship with Instagram.
You might know of other tools that publish directly to Instagram no matter what type of account you have.
No matter what they tell you, those tools are treading on thin ice with Instagram’s rules. And they sure aren’t an Instagram Partner.
Scheduling supports more than one Instagram account. So the old ways of publishing are still true if you’re clinging tightly to your personal profile status for some reason.
(Personally, I recommend joining 80 percent of Agorapulse Instagram users and convert over to a business account.)
If you use one of those tools, you’re at risk of losing your Instagram account. And if you’re managing a client’s Instagram account through one of those tools, be careful! Nothing worse than saying, “Oopsie! I got your account banned because I used a shady tool to manage it. Can I still get paid this month?”
Plus, seriously, there’s a whole bunch of other benefits to converting over to a business account—like analytics and insights!
So, within Instagram’s Terms of Service, we’ve come up with the most comprehensive tool to schedule, publish, monitor, and report on your Instagram profile.
We hope you like using it as much as we do.
Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.