Franz is the Head of Strategic Partnerships at StreamYard, the #1 platform for live streams and video podcasts.
He joined StreamYard’s parent company, Hopin, as an early employee and saw its rapid rise from zero to $7.75B valuation first hand. During this time, Franz stood up Hopin’s channel program, app store, and strategic alliance efforts. He is also the host of The Partner Ship 🚢, a bi-weekly LinkedIn Live show where partnerships leaders share their tricks of the trade.
B2B SaaS companies all have a shared challenge:
Helping their customers actually succeed with their product.
You can have all the help videos and tutorials in the world, but sometimes customers want someone else to do the work and for that, they’re going to turn to an agency.
Should we partner with agencies? What should that look like?
That’s what we’re covering in today’s episode of Partnership Unpacked.
Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.
And throughout our time together we’ve certainly talked about many different kinds of partnerships, including agency partnerships. However, in our episodes with Dale Wilson and Rachel Nulman-Schapiro the focus was more on how agencies themselves can leverage partnerships. But what about SaaS companies like ours here at Agorapulse?
We already have a massive base of thousands of marketing agencies using Agorapulse, and have an annual event, Agency Summit, that’s attended by over 3,000 digital agencies. Is that a community we should be tapping as partners?
That’s exactly what Franz-Josef Schrepf is going to talk to us about.
During the height of the pandemic and everyone’s rush to leverage online events, Franz stood up Hopin’s channel program, app store, and strategic alliance efforts, and helped that company’s rapid rise from zero to $7.75 Billion dollar valuation. He is the host of The Partner Ship 🚢, a bi-weekly LinkedIn Live show where partnership leaders share their tricks of the trade, and currently serves as the Head of Strategic Partnerships for our favorite live streaming tool, StreamYard.
Partnership Unpacked host Mike Allton talked to Franz-Josef Schrepf about:
♉️ Why starting small is a good thing
♉️ Where to start with a new agency partner program
♉️ How to trim and scale your program to success
Subscribe to the show calendar:
Learn more about Franz-Josef Schrepf
Resources & Brands mentioned in this episode
- Dale Wilson & Rachel Newman Shapiro
- Christopher Samia
- Subscribe to the show calendar: agorapulse.com/calendar
- Learn more about Agorapulse with a free demo