Greg Karelitz
With

Greg Karelitz

Greg Karelitz

Our Guest

Greg has been working at HubSpot since 2013, where he has started and scaled multiple partnership channels.

Currently, Greg is the Global Director of Technology Partnerships with the mission of helping millions of businesses easily integrate their tech stack with HubSpot. HubSpot recently passed 1,500+ publicly available integrations.

Greg previously built and scaled HubSpot’s WordPress product GTM to 300,000+ businesses, making it the #1 CRM for WordPress, and built and scaled HubSpot for Startups program to help thousands of startups develop and grow their GTM with HubSpot.

In his free time, he loves to spend time with his wife and daughter adventuring – hiking, biking, skiing, and more.

Key Takeaways

How do you successfully scale a partner ecosystem with hundreds of partners?

We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech space that have grown to thousands of partners and integrations. How did they get to that level of success?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

How do we repeat the successes we’ve had,  while expanding on them and seeing more growth?

That’s a pervasive question in marketing and business because we want to be able to grow and continue to achieve success, and if we’re being honest, we have to admit that the motions which got us to where we are today aren’t going to get us to where we want to go tomorrow.

And if we’re talking about building an ecosystem partners, that’s particularly true. How do you go from one to one thousand partners and maintain quality and success?

That’s exactly what Greg Karelitz is going to talk to us about.

Greg is the Global Director of Technology Partnerships with the mission of helping millions of businesses easily integrate their tech stack with HubSpot. HubSpot recently passed 1,500+ publicly available integrations which means over 1500 partners that Greg and his team have been responsible for sourcing, onboarding, and managing.

Partnership Unpacked host Mike Allton talked to Greg Karelitz about:

♉️ How to scale and manage an ecosystem of hundreds of partners

♉️ Tools & Tactics for leveraging a MarTech marketplace

♉️ Recommendations for maintaining internal alignment

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Learn more about Greg Karelitz

Resources & Brands mentioned in this episode

Full Transcript: https://www.thesocialmediahat.com/blog/how-one-of-the-largest-martech-marketplaces-achieves-scale-w-greg-karelitz/